Time of the signs

Could your practice signage be costing you patients?

Les Jones Marketing and Design Leave a Comment

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said, ‘We’re really near to the practice now, can you see it?’ Despite a full minute scouring the scene in front of me, the answer was …

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …