It’s Marketing Time… And This Time It’s Personal!

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could…

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The Changing Face of Communication

Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he discusses the changing face of communication with patients and how to embrace the use…

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Marketing – Don’t Lose The Plot!

Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation,…

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Communication – What’s Your Signal To NOISE Ratio?

Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from…

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Marketing – New Patient Sale: Now On!

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is…

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Practice What You Preach – Marketing: Are You Investing In The Right Solution?

Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring…

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Practice What You Preach – Marketing On A Tiny Budget

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a…

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