Marketing Archives - Page 2 of 4

7 May 2019 • Marketing and Design

How to tell if your practice needs a rebrand

Laura explains some of the key signs to watch out for as ‘red flags’ that illustrate your practice brand might be in need of a refresh and the potential impact of not updating your brand…

15 Apr 2019 • Marketing and Design

A beginner’s guide to radio advertising

Laura Manston from our Practice Marketing team looks at the key things to consider to create successful radio adverts…

9 Apr 2019 • Podcasts, Marketing and Design

How to create compelling video testimonials

Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll…

6 Mar 2019 • Marketing and Design

Putting your practice images in focus

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…

17 Jan 2019 • Marketing and Design

Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

23 Nov 2018 • Marketing and Design

Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

26 Oct 2018 • Marketing and Design

How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

4 Sep 2018 • Podcasts, Marketing and Design

How to attract patients on social media without spending big money

Business Coach Chris Barrow explains how you can encourage your existing patients to be advocates for your practice on social media, and how this can provide a cost effective alternative to paid digital advertising.

14 Jun 2018 • Practice Management

Brave new dentistry – a code for success

Smileworks dental practice in Liverpool has carved out a unique niche by basing its entire approach on the experience of flying first-class. From the team uniforms, to the airplane seats in the waiting room and…

2 Jun 2018 • Blog, Marketing and Design

Why Dentists Should Be On Instagram

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million…

9 May 2018 • Marketing and Design

Could your practice signage be costing you patients?

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said,…

6 Apr 2018 • Marketing and Design

The changing brand landscape in dentistry

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about…

2 Mar 2018 • Marketing and Design

Top tips for working with your designer!

Getting the best out of a designer means working in partnership, being prepared to challenge your pre-conceptions and listening to the experts. Practice Plan’s Design Team Manager, Nick Powell shares his list of do’s and…

16 Feb 2018 • Marketing and Design

Brand New

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why…

13 Dec 2017 • Blog, Marketing and Design

How in tune are you with your customers’ communication needs?

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…

18 Oct 2017 • Marketing and Design

Ryanair is a lesson about brand for all businesses

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and…

6 Oct 2017 • Blog, Marketing and Design

Tips for getting the most from your homepage

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter…

15 Sep 2017 • Practice Management

How to turn your patients into brand advocates

Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…