In focus

Putting your practice images in focus

Laura Hodgin Marketing and Design Leave a Comment

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a poor reflection of you and your services. Here’s our guide to selecting images and the best places to use them to help you gain patients …

Push your practice newsletter

How to push your practice newsletter to the next level

Laura Weaver Marketing and Design Leave a Comment

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and don’ts for putting an engaging newsletter together for your patients with a focus on the content needed to boost treatment uptake.

Code for success

Brave new dentistry – a code for success

Ed Challinor Practice Management Leave a Comment

Smileworks dental practice in Liverpool has carved out a unique niche by basing its entire approach on the experience of flying first-class. From the team uniforms, to the airplane seats in the waiting room and the job titles, the practice aims to elevate the patient experience to that of a luxury flight.  Here, First Officer, and digital marketer, Ed Challinor …

Why dentists should be on Instagram

Why Dentists Should Be On Instagram

Brendon MacDonald Social Media and Digital Marketing Leave a Comment

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million of those being daily active users (according to Instagram stats), this platform has the capacity to be a powerful tool for businesses to meaningfully engage …

Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get out …