Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice.   The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get …

Do's and Dont's of working with a designer

Top tips for working with your designer!

Nick Powell Marketing and Design Leave a Comment

Getting the best out of a designer means working in partnership, being prepared to challenge your pre-conceptions and listening to the experts. Practice Plan’s Design Team Manager, Nick Powell shares his list of do’s and don’ts.

Park Place Dental

Brand New

Mark Hill Marketing and Design Leave a Comment

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why he turned to Practice Plan for help, how he went about it and how he – and his patients – feel about the new look…

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Seven things your home page must have

Tips for getting the most from your homepage

Richard Hatton Marketing and Design, Social Media and Digital Marketing Leave a Comment

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter of seconds to impress them and stop them leaving your site – 55% of people spend fewer than 15 seconds on a page. So, how …

How to turn patients into brand advocates

How to turn your patients into brand advocates

Les Jones Practice Management Leave a Comment

Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Don't think big think massive

Don’t think big – think MASSIVE

Practice Plan Practice Management Leave a Comment

David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.

Mastering the art of attracting new patients

Mastering the art of attracting new patients

Nigel Jones Marketing and Design 1 Comment

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight to solutions and talk about referrals, signage, websites, advertising, social media, or any number of marketing techniques.  However, before too much time and money is …