Marketing advice Archives

28 Jan 2020 • Podcasts, Practice Management

The benefits of holding an open day in your practice

Sophie and Pippa from our events team share their expert advice for event planning. They explain the benefits of holding an open day and provide top tips for making sure you get the best from…

14 Jan 2020 • Podcasts, Marketing and Design

How to apply creativity in your practice

Les Jones draws on his own experience creating and publishing his magazine, Elsie, to share his advice for generating creativity in your practice. He explains how to overcome common obstacles to help you to get…

5 Nov 2019 • Podcasts, Marketing and Design

Advertising is dead – so how are you going to attract new patients now?

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of…

5 Jul 2019 • Marketing and Design

How to create an effective newspaper advert

Newspaper adverts are one of the ways you can attract new patients. But for people to actually pick up the phone or visit the practice, your adverts need to be compelling enough. The key to…

6 Mar 2019 • Marketing and Design

Putting your practice images in focus

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…

13 Feb 2019 • Marketing and Design

What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…