30 Apr 2018 • CSR
Last October I did a three hundred mile cycle ride across Wales with a group of mates. I did it to raise money for Bridge2Aid. I’m not going to lie…it was tough. Yes, I’d put…
10 Apr 2018 • Podcasts, Marketing and Design
What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the…
6 Apr 2018 • Marketing and Design
For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about…
2 Feb 2018 • Marketing and Design
A few weeks ago my car went into the garage for some routine work. The work was carried out well, I even had a little video report sent to me by email so that I…
19 Dec 2017 • Podcasts
Les Jones caught up with award winning young dentist, Dev Patel at this year’s BDIA Dental Showcase to discuss the role of the entrepreneur in the future of dentistry. At only 28 Dev is co-founder…
13 Dec 2017 • Blog, Marketing and Design
I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…
6 Dec 2017 • Marketing and Design
Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time…
4 Dec 2017 • Marketing and Design
My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May…
24 Nov 2017 • Marketing and Design
I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon,…
18 Oct 2017 • Marketing and Design
The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and…
27 Sep 2017 • Practice Management
Something interesting often happens before the start of a big team sport occasion – be it football, rugby, basketball or any other team sport. It’s the team huddle. That moment when all the members of…
26 Sep 2017 • Podcasts
Simon Tucker and Les Jones talk about a selection of low or no-cost ideas that are easy to implement in practice to help you start increasing your income immediately. They also shine a light on…
15 Sep 2017 • Practice Management
Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…
24 Aug 2017 • Marketing and Design
First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of…
11 Aug 2017 • Practice Management
David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.
4 Aug 2017 • Practice Management
The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s…
17 May 2017 • Practice Management
Imagine for a moment that you’re going on holiday. Your bags are packed and the big day has finally arrived. Excitedly, you step outside of your front door and then, out of the blue, a…
10 Apr 2017 • Practice Management
Lisa Bainham has been the Practice Manager of award-winning dental practice, The Old Surgery, for the past eighteen years. In 2016, she took over the presidency of The Association of Dental Administrators and Managers (ADAM). Here,…