Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…
The three second brand
First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.
Don’t think big – think MASSIVE
David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.
How small changes can make a big impact!
The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s difficult to do by just improving one aspect of what you do – but major improvements can be made by achieving small incremental enhancements in …
The benefits of having a clear vision for your practice
Imagine for a moment that you’re going on holiday. Your bags are packed and the big day has finally arrived. Excitedly, you step outside of your front door and then, out of the blue, a worrying thought hits you…..you don’t know where you’re going!
The Role of a Successful Practice Manager
Lisa Bainham has been the Practice Manager of award-winning dental practice, The Old Surgery, for the past eighteen years. In 2016, she took over the presidency of The Association of Dental Administrators and Managers (ADAM). Here, Les Jones met up with Lisa to get her views on the business of dentistry.
What is brand and how to successfully manage it
Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!
Les Jones’ view on Simplyhealth’s decision to rebrand Denplan
You would had to have been on another planet over the last month or so to have avoided the news that Simplyhealth has made the decision to rebrand their flagship dental plan business, Denplan, as Simplyhealth Professionals.
Tips on how to make the most of your practice signage
I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says ‘you have now arrived at your destination’, I’ve been unable to see the practice …
How one practice gave their business a boost by reviewing their brand
Chris Wenham is the Principal Dentist and owner of Norton Village Dental, (previously High Street Dental Centre) in Stockton-on-Tees. In the summer of 2013, Chris implemented a complete re-brand of the practice (including a change of name) as part of a strategy to engage more with the local community and drive up his patient numbers. We caught up with Chris …