Bridge2Aid

The power of community to relieve dental pain

Paul Tasman Dental Health Leave a Comment

Bridge2Aid works in Tanzania – a country with a population of 56 million people and just 495 dental professionals, that’s just one to every 113,000 people. The UK ratio is one dentist to every 2,000 people. Statistics can sometimes be hard to grasp but these tell a straightforward story, one of very poor communities for whom the idea of being …

The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.

Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get out …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …