The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.

Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice.   The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get …

Feedback Fatigue

Feedback Fatigue

Les Jones Marketing and Design Leave a Comment

A few weeks ago my car went into the garage for some routine work. The work was carried out well, I even had a little video report sent to me by email so that I could see the work that had been done before I picked the car up. And, as an added bonus, the car was cleaned and valeted. …

In discussion with Dev Patel

The role of the entrepreneur in dentistry

Practice Plan Podcasts Leave a Comment

Les Jones caught up with award winning young dentist, Dev Patel at this year’s BDIA Dental Showcase to discuss the role of the entrepreneur in the future of dentistry. At only 28 Dev is co-founder of two businesses, a practice owner and FD trainer. With such an impressive CV, we were keen to hear what drives him and if he …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

The importance of forward planning

Forget Christmas, let’s talk about Easter!

Les Jones Marketing and Design Leave a Comment

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May of this year? She was designing the packaging for Lush’s Christmas Gift Collection! That’s a full seven months before the big day – now that’s …

Are you exceeding your patients expectations

Are you exceeding your patients’ expectations?

Les Jones Marketing and Design Leave a Comment

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon, enticed me with the promise of exclusive offers and a fantastic deal on my next car. My existing car is approaching the end of its …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Huddle or Muddle

Why you should consider a daily team huddle

Les Jones Practice Management Leave a Comment

Something interesting often happens before the start of a big team sport occasion – be it football, rugby, basketball or any other team sport. It’s the team huddle. That moment when all the members of the team gather in a circle, arms around each other’s shoulders and all bent forward to hear the words of the captain. The question is …