Below you'll find a list of all posts that have been tagged as “Les Jones”
Les: Hi Nigel, so we’re here to pick up from our first blog on the patient journey. If you remember, last time, we talked about building your reputation as a dental practice, your marketing and your website, and referrals. All the types of things that get a patient into the practice. So to move along the journey some more it …
I have recently completed the challenge of cycling 1000 miles from Land’s End to John O’Groats (LeJoG) with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon Tucker. We went under the banner of ‘FiveGoForth’. It was tough…really tough, but it was also exhilarating, enjoyable and hugely rewarding. Now I’m back, I’ve been …
Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …
A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found a selection of shirts and was in the process of checking them out when a (slightly elderly) sales assistant came over and offered his help. …
In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.
Bridge2Aid works in Tanzania – a country with a population of 56 million people and just 495 dental professionals, that’s just one to every 113,000 people. The UK ratio is one dentist to every 2,000 people. Statistics can sometimes be hard to grasp but these tell a straightforward story, one of very poor communities for whom the idea of being …
A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said, ‘We’re really near to the practice now, can you see it?’ Despite a full minute scouring the scene in front of me, the answer was …
Last October I did a three hundred mile cycle ride across Wales with a group of mates. I did it to raise money for Bridge2Aid. I’m not going to lie…it was tough. Yes, I’d put the training in, but it didn’t fully prepare me for cycling across the top of Snowdonia in a gale-force wind and driving rain. And that …
What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.
For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get out …