Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Huddle or Muddle

Why you should consider a daily team huddle

Les Jones Practice Management Leave a Comment

Something interesting often happens before the start of a big team sport occasion – be it football, rugby, basketball or any other team sport. It’s the team huddle. That moment when all the members of the team gather in a circle, arms around each other’s shoulders and all bent forward to hear the words of the captain. The question is …

The 10% push, how to increase your income by 10% in one year

How to boost your income by 10% in 12 months

Practice Plan Podcasts Leave a Comment

Simon Tucker and Les Jones talk about a selection of low or no-cost ideas that are easy to implement in practice to help you start increasing your income immediately. They also shine a light on areas where opportunities to increase sales are being missed.

How to turn patients into brand advocates

How to turn your patients into brand advocates

Les Jones Practice Management Leave a Comment

Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Don't think big think massive

Don’t think big – think MASSIVE

Practice Plan Practice Management Leave a Comment

David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.

The accumulation of marginal gains

How small changes can make a big impact!

Les Jones Practice Management 1 Comment

The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s difficult to do by just improving one aspect of what you do – but major improvements can be made by achieving small incremental enhancements in …

The benefits of having a clear vision for your practice

The benefits of having a clear vision for your practice

Guest Writer Practice Management Leave a Comment

Imagine for a moment that you’re going on holiday. Your bags are packed and the big day has finally arrived. Excitedly, you step outside of your front door and then, out of the blue, a worrying thought hits you…..you don’t know where you’re going!

The Role of a Successful Practice Manager

Guest Writer Practice Management Leave a Comment

Lisa Bainham has been the Practice Manager of award-winning dental practice, The Old Surgery, for the past eighteen years. In 2016, she took over the presidency of The Association of Dental Administrators and Managers (ADAM). Here, Les Jones met up with Lisa to get her views on the business of dentistry.

What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!