digital marketing Archives

15 Nov 2021 • Marketing and Design

Social media pressure on dentists and how to deal with it

Practice Plan Area Manager, Suki Singh, caught up with dentist and Confidential trustee John Lewis, and newly qualified dentist Hiraa Jamil, to discuss the positives and negatives of using social media to promote your dental…

13 Nov 2021 • Marketing and Design

Three top tips to boost your digital marketing

Business coach Chris Barrow takes you through three tips on how to best utilise digital marketing, and looks at how Covid-19 related changes could be here to stay for some practices… Utilise all social channels…

3 Mar 2020 • Podcasts, Marketing and Design

Brilliant video with just your smart phone

Practice Plan’s Videographer Fern Lloyd explains how you can get engaging video content for use on your website and social media channels, using just your smartphone. She covers the different types of videos you can…

29 Oct 2019 • Podcasts, Marketing and Design

Why your practice should be using social media

Mark Oborn shares his expert advice on how to use social media to help you attract and retain patients. He discusses the benefits of ongoing engagement between appointments and shares examples of the things to…

22 Aug 2019 • Blog, Marketing and Design

How to get more Google reviews – and why it’s important

We hear lots nowadays about asking for reviews, it’s nothing new – dentists have been asking patients for testimonials for years. We used to put them in a little book in the practice or perhaps…

4 Jun 2019 • Podcasts

The rewards and risks of using social media in your practice

Mark Oborn discusses the benefits to both your practice and your patients of having a well-managed social media presence. He also addresses the risks and shares his expert advice for mitigating these risks. What you’ll…

18 Mar 2019 • Blog, Marketing and Design

A quick guide to responding to people via social media

The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…

13 Feb 2019 • Marketing and Design

What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

2 Jun 2018 • Blog, Marketing and Design

Why Dentists Should Be On Instagram

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million…

23 Jan 2018 • Podcasts, Marketing and Design

Myke Woollett explains what makes a good website

Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO). He talks about how to establish meaningful marketing metrics for your website from…

7 Feb 2017 • Podcasts, Marketing and Design

Your website: the window to your business – How to stand out on Google

Your website acts like an online window to your business but how can you make sure you’re standing out on Google? In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google…

26 Sep 2016 • Marketing and Design

Chris Barrow’s predictions on the future of marketing in dentistry

Over the last two years, there has been an explosion in the digital marketing landscape. It’s fair to say that you would have to have been living in a cave not to see the developments…