How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Are you exceeding your patients expectations

Are you exceeding your patients’ expectations?

Les Jones Marketing and Design Leave a Comment

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon, enticed me with the promise of exclusive offers and a fantastic deal on my next car. My existing car is approaching the end of its …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

The perfect way to deal with patient complaints

How to prevent and resolve patient complaints

Dr Jane Lelean Practice Management Leave a Comment

Business coach Dr Jane Lelean talks us through the pneumonic PERFECT complaints, with hints and tips on how to prevent and swiftly resolve any complaints that come into your dental practice so that you can focus on providing great quality treatment for your dental patients.

What is it About Selling That Makes You Uncomfortable About Selling to Your Patients?

Kevin Rose Marketing and Design, Practice Management Leave a Comment

It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?

How to Market Your Dental Practice

Becky Lawrence Company News, Marketing and Design, Practice Management Leave a Comment

Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!

The Best Kept Secret in Town – Part 1

Michael Bentley Marketing and Design, Practice Management Leave a Comment

What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the ideas that my front desk team decided we must do was to go and deliver a week of awareness in our local shopping centre.

Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Five Top Tips To Improve Your Front Desk Team!

Emma John Company News, Practice Management Leave a Comment

The front desk team are the shop window for your practice, so it’s vitally important that they are giving patients the right impression. Emma John, award-winning Practice Manager and customer service expert, is passionate about ensuring dental front desk teams have the right skills to provide the best customer experience and are able to convert potential patients into actual patients.

Transparency Equals Trust

Guest Writer Practice Management Leave a Comment

Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …