An interview with Barry Oulton

The language of influence and how to use it

Practice Plan Podcasts, Practice Management Leave a Comment

Barry explains the concept of Neuro-Linguistic Programming and how becoming aware of your language can impact your communication, positively affect your relationships with patients and increase your profits. What you’ll hear: An introduction to how language can influence the subconscious mind Easy ways to turn negative statements into positive ones The importance of being aware of how you use the …

Expert advice from Ashley Latter

How to ask for referrals

Practice Plan Podcasts, Practice Management Leave a Comment

Ashley Latter explains why obtaining referrals is the easiest way of growing your patient numbers and shares his expert advice on how to discuss this with your current patients. What you’ll hear: Common reasons that prevent dentists from asking for referrals and how to overcome them The three main benefits of asking for referrals A basic script to help you …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Practice Plan meets Diane Youdale

Former Gladiator, turned business coach, talks leadership and managing change

Practice Plan Practice Management Leave a Comment

In the nineties, she was a star of Saturday night TV as Jet in The Gladiators. For the past 20 years Diane Youdale (AKA Jet) has been a coaching mentor to businesses and individuals, working with hundreds of people from a range of professions. Practice Plan was delighted to catch up with Diane to find out her advice on stress, …

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.