Expert advice from Ashley Latter

How to overcome fee objections

Practice Plan Podcasts, Practice Management Leave a Comment

Dealing with price objections can be extremely challenging, especially when a patient is shopping around.  Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having to compromise on fees. What you’ll hear: The importance of showing empathy with patients who present cheaper options Questions to establish if a quote really …

An interview with Barry Oulton

Understand and improve the way you communicate with this NLP model

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Barry Oulton, dentist and communication expert, talks about the benefits of better understanding the way you communicate. He explains a Neuro-Linguistic Programming model that can help you achieve this. What you’ll hear: The importance of good communication Examples of why it’s not what you say, it’s the way that you say it Details about how being congruent is essential for …

A new helpline for struggling dentists

A new helpline for struggling dentists

Jeremy Cooper NHS Confidence Monitor - Industry comments Leave a Comment

One dentist is on a ‘personal mission’ to create a helpline to support his colleagues. Jeremy Cooper, who graduated in 1982 and is now based in Salford, wants to set up a 24-hour one-stop-shop phone helpline, backed up by a website, for dentists. It would be run by dentist volunteers offering advice and signposting callers who need help with any …

An interview with Barry Oulton

The language of influence and how to use it

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Barry explains the concept of Neuro-Linguistic Programming and how becoming aware of your language can impact your communication, positively affect your relationships with patients and increase your profits. What you’ll hear: An introduction to how language can influence the subconscious mind Easy ways to turn negative statements into positive ones The importance of being aware of how you use the …

Expert advice from Ashley Latter

How to ask for referrals

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Ashley Latter explains why obtaining referrals is the easiest way of growing your patient numbers and shares his expert advice on how to discuss this with your current patients. What you’ll hear: Common reasons that prevent dentists from asking for referrals and how to overcome them The three main benefits of asking for referrals A basic script to help you …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …