Do you need a rebrand?

5 easy ways to tell if you need to consider rebranding

Laura Weaver Marketing and Design Leave a Comment

How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning of your practice? In this blog, we’ll be looking at the ‘red flags’ you need to watch out for if your branding is hindering rather …

Lost signals

What’s your signal to noise ratio?

Les Jones Marketing and Design Leave a Comment

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a bit – searching online, asking a few friends for referrals and checking out a few websites. Now imagine that, as I’m doing that, we managed …

Expert advice from Ashley Latter

How to overcome fee objections

Practice Plan Podcasts, Practice Management Leave a Comment

Dealing with price objections can be extremely challenging, especially when a patient is shopping around.  Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having to compromise on fees. What you’ll hear: The importance of showing empathy with patients who present cheaper options Questions to establish if a quote really …

BUiling the referral side of your business

How can I build up the referral side of my business

Chris Barrow Practice Management Leave a Comment

This is something our regional support managers are often asked, especially since building the referral side of your business will support the growth and sustainability of your dental practice. A personal recommendation is a powerful tool in bringing new patients to your door and a cost-effective way of generating additional income. Most practices know this of course, but many still …

Sarah Jarvis

Factors to consider when selling your practice

Practice Plan Podcasts, Practice Management Leave a Comment

Sarah focuses on the key financial considerations practice owners should make when putting their dental practice on the market. She also outlines the different types of buyers in the market and discusses realistic time scales for preparing to sell. What you’ll hear: Appropriate timeframes for selling your practice and when to beginning planning The importance of a comprehensive valuation from …

GDPR 6 months on

The impact of GDPR on our practice

Josie Hutchings Practice Management Leave a Comment

We just recently passed the six-month mark since the introduction of new data protection regulation (GDPR). To find out how one practice has managed these changes, Josie Hutchings, Regional Support Manager at Practice Plan, spoke to Zoe Sharp, Practice Manager at Alexandra Dental Care… GDPR is an acronym we’ve all become pretty familiar with since the start of 2018, both …

40 years to go… why an exit strategy could ruin your business

Practice Plan Podcasts, Practice Management Leave a Comment

Colin shares some personal insights into why he has committed to work within dentistry until he is 85. He talks about the advantages of a long-term approach which removes some of the pressures of day-to-day work. What you’ll hear: Why Colin has chosen a long-term approach over a short-term ‘exit strategy’ approach Examples of how such an approach benefits the …