Park Place Dental

Brand New

Mark Hill Marketing and Design Leave a Comment

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why he turned to Practice Plan for help, how he went about it and how he – and his patients – feel about the new look…

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Don't think big think massive

Don’t think big – think MASSIVE

Practice Plan Practice Management Leave a Comment

David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.

What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

Is Simplyhealth’s decision to rebrand Denplan a good move?

Les Jones’ view on Simplyhealth’s decision to rebrand Denplan

Guest Writer Marketing and Design Leave a Comment

You would had to have been on another planet over the last month or so to have avoided the news that Simplyhealth has made the decision to rebrand their flagship dental plan business, Denplan, as Simplyhealth Professionals.

Does your dental practice have a brand?

Les Jones Marketing and Design Leave a Comment

Every practice has a brand, the same as every person has a personality. It’s not something that you have a choice to have or not to have, but where you do have a choice is how you present and develop that brand. Here, Creative Director, Les Jones shares his insight into what a brand is and why it’s so important for …

A picture paints a thousand words

Using photography to help your practice to stand out from the crowd!

Les Jones Marketing and Design Leave a Comment

We live in a world dominated by the photograph. For the first time ever, the number of photographs taken in the world in one year exceeded 1 trillion in 2015 – that’s a lot of photographs! Here, Creative Director, Les Jones shares his views on the importance of using quality photography on your practice website and brochure to showcase your …