Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

The importance of forward planning

Forget Christmas, let’s talk about Easter!

Les Jones Marketing and Design Leave a Comment

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May of this year? She was designing the packaging for Lush’s Christmas Gift Collection! That’s a full seven months before the big day – now that’s …

How to turn patients into brand advocates

How to turn your patients into brand advocates

Les Jones Practice Management Leave a Comment

Les Jones, Creative Director at Practice Plan, looks at how creating a memorable experience can transform patients into advocates for your brand and your practice…

Mastering the art of attracting new patients

Mastering the art of attracting new patients

Nigel Jones Marketing and Design 1 Comment

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight to solutions and talk about referrals, signage, websites, advertising, social media, or any number of marketing techniques.  However, before too much time and money is …

Making your website more attractive

Making your website more attractive!

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been referred by a friend or relative, most people would check you out via your website before making contact. So, without a doubt, your website is …

How to get more patient enquiries

How to get more patient enquiries through your website

Practice Plan Marketing and Design, Podcasts Leave a Comment

In this episode of Bodcast, host Sian Grace is joined by Google Consultant, Naz Haque to talk about how you can get more patient enquiries through your dental practice website. 

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …

Marketing your dental practice

How to attract new patients by developing your marketing strategy

Practice Plan Marketing and Design, Podcasts Leave a Comment

Discover Chris Barrow’s tips and guidance on how you can get more of your existing patients into the appointment book, as well as how you can attract new patients through the door of your dental practice all by focusing upon your marketing strategy in this episode of Bodcast, hosted by Sales and Marketing Director, Nigel Jones.

Your website: the window to your business – Top reasons patients won’t engage with your website

Practice Plan Marketing and Design, Podcasts Leave a Comment

Your website acts like an online window to your business but what is it saying about you? In this episode of Bodcast, host Branding and Communications Manager, Sian Grace talks to Google Consultant Naz Haque about how to ensure your website is both meeting and exceeding patient expectations so that they start to build relationships with your business.

Marketing your practice to local businesses

How to attract new patients to your dental practice

Amy D’Arcy-Burt Marketing and Design Leave a Comment

Finding ways to attract new patients is a challenge facing many dental practices but have you ever thought about forming relationships with local businesses as a means of getting more appointments in the book? Here, Regional Support Manager, Amy D’Arcy-Burt shares some tried and tested methods you can implement to do just that!