Create Value

‘Create Value’ is today’s top-tip from sales coach, Ashley Latter. Ashley’s advice is to stop using the words price, cost or fees when discussing a treatment plan, but instead to focus what the patient’s investment…

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It’s Showtime

No matter how you feel when you get out of bed, Ashley Latter recommends you treat every minute of your working day as though it’s ‘showtime’.

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Do You Know Your Numbers?

Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure. Have you ever been in the situation where you’ve been quoting a patient and, before…

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Phew – What A Show That Was!

This week, guest blogger Sarah Whittall, Events and Marketing Coordinator at Practice Plan, joins us for a catch-up on the goings-on at The Dentistry Show. Well I wasn’t joking when I said in my pre-show…

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New Girl On Tour!

Ruth Martin is the newest addition to the Marketing Team at Practice Plan as an Events and Marketing Coordinator. She joins us as a guest blogger to fill us in on the recent Workshop Tour…

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There’s No Business Like Show Business… And That Includes Your Business!

Ashley Latter is at the forefront of this year’s Practice Plan Workshop Tour, sharing the secrets to ‘Perfect Communication’. The tour kicked off in Manchester with an audience of over 130 delegates. Heather Podbury, Managing…

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The Reasons Why My Hairdresser Visited Six Dental Practices – By Ashley Latter

Ashley Latter, one of the most sought-after speakers and coaches on the UK dental scene, shares the reasons behind why his hairdresser visited six dental practices… Yesterday, I was having my haircut and I noticed…

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