Ashley Latter and Chris Barrow ‘step into’ the patient journey and focus on six instances which are vital to either attracting a new patient, or keeping the ones you have. Referring to these instances as ‘the moments of truth’, they offer a range of ways to help you improve these areas within your patient journey.
Practice Plan brought together three experts – Chris Barrow, Sarah Buxton and Ashley Latter – to find out How can dental professionals achieve success through self-empowerment? Here, Chris Barrow, Sarah Buxton and Ashley share their views on dental professionals can do just that.
Here’s a question, how much is a new patient worth to your practice? If a patient stayed with you for ten years, joined your plan and just had a little bit of treatment during this time, would it be fair to say that this patient could be worth at least £4,000 – £5,000 to you? If that’s the case, as …
With the new series of Regional Events now up and running, Events and Marketing Assistant Beth Brown caught up with Amy D’Arcy-Burt to see how her first few events have gone.
Beth Brown, Events and Marketing Assistant at Practice Plan, introduces a new series of events that are taking the country by storm.
‘Create Value’ is today’s top-tip from sales coach, Ashley Latter. Ashley’s advice is to stop using the words price, cost or fees when discussing a treatment plan, but instead to focus what the patient’s investment will be. After you have used the word investment, then tell the patient what’s included in the price. Explain to them what they get for …
No matter how you feel when you get out of bed, Ashley Latter recommends you treat every minute of your working day as though it’s ‘showtime’.
Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure. Have you ever been in the situation where you’ve been quoting a patient and, before you’ve realised what you’re doing, you’ve offered them a discount without them asking? Have you ever carried out a basic procedure free of charge because …
This week, guest blogger Sarah Whittall, Events and Marketing Coordinator at Practice Plan, joins us for a catch-up on the goings-on at The Dentistry Show. Well I wasn’t joking when I said in my pre-show blog that it would be a busy couple of days! My feet are in bits!
Ruth Martin is the newest addition to the Marketing Team at Practice Plan as an Events and Marketing Coordinator. She joins us as a guest blogger to fill us in on the recent Workshop Tour and her first thoughts on the industry.
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