Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours the meeting ended and I was on my way. I walked back to my car, happy and relaxed. I drove my car to the exit, only to find a barrier blocking my way and a keypad asking for the exit code. I didn’t have an exit code, I didn’t know about the exit code.
Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice.
As tough economic conditions persist, an increasing number of practices are expanding their marketing operation, which seems a sensible response, but are they achieving a good return on their investment?
Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he looks at the issue of confidence in respect of dentists’ interactions with patients.
Even after 20 years of working with dental practitioners, I’m still surprised at how often I find myself in practice meetings wrestling with the question ‘why do the dentists, who should be the most confident of their appeal to patients, seem to be the most insecure?’
The title doesn’t really give much away, right? Les Jones, Marketing Director at Practice Plan, shares how stimulating debates and discussions with your teams can stimulate ideas to help your practice grow.
How do you think the rules of football could be improved?
How do you think we could get people to recycle more?
How do you think we could attract more patients into the practice?
Simple questions that you probably weren’t thinking about or considering a few seconds ago. However, there’s now a fair chance that you are thinking about them, and probably forming some answers.
Former Technical Director at Practice Plan, Graham Penfold takes some time to let us know what he would like to see from the new NHS contract.
NHS dentistry cannot be said to have been graced with a successful policy-making history. When a new contract was introduced in 1990, it was followed within two years by fee cuts, reduced prior approval limits and registration periods, as spending spiralled out of control. There were a number of reports and white and green papers throughout the 1990s and early 2000s and in the end the new, twice delayed, UDA target-based contract was introduced in April 2006. Fatally flawed on many fronts from the outset, in less than three years, Professor Jimmy Steele was asked to undertake a fundamental review of NHS dentistry.
Nigel Jones, Sales Director at Practice Plan, takes some time to share what he would like to see from the new NHS contract.
The challenge of coming up with a new contract for NHS dentistry is multi-faceted and there are many agendas to consider. Different stakeholders have different objectives and, what is one group’s failure is another group’s success. Balancing patient care, professional sensitivities, politics and financial/budgetary considerations is reminiscent of the familiar comparison with a Rubik’s Cube – in the process of resolving one set of issues, you can, inadvertently, create a second or third set.
Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY!
Consider these two questions…
- Would you care to partake in a receptacle (made of china) of hot beverage made from plant leaves imported from India which have been slowly infused into recently boiled water and combined with a small amount of fresh cow’s milk?
- Would you like a cup of tea?
Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong.
There are many things that you can implement to help achieve a full appointment book, including a clean and professional environment, friendly and helpful staff, a wide range of services, a variety of ways in which to pay for treatment and much, much more.
Nigel Jones, Sales Director at Practice Plan, talks about the importance of having a sense of control when managing a practice, and where to seek the appropriate advice should you require it.
It’s not often a very enjoyable and positive evening with two happy and motivated partners at a dental practice in the North West leaves you worrying, but this one did.
Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice.
For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in the face of the economic downturn and also to attract new patients in.