Whenever I visit dental practices, I’m always surprised by the fact that so few have a clearly defined picture of where they would like to be in the future; which, of course, means that it’s very hard for the team to contribute to the achievement of the practice. As the old saying goes – if you don’t know where you’re going… all roads lead there.
It’s important that your front desk team showcases your practice as potential patients are actually shoppers. Here, Emma John explains why that is and gives some top tips on improving how your front desk team works.
Sheila Scott shares some tried-and-tested methods to keeping your appointment book busy and gap-free.
Kevin Rose looks at how breaking down your management and leadership responsibilities into bite-sized chunks could help make the management of your practice easier.
Here’s this week’s top tip, straight from dental business consultant, Sheila Scott: “Be clear about what you expect of team members.”
“It may sound simple, but how many of you aren’t getting what you want because you don’t ask for specifics?”
Do you have an employee who’s negative attitude is affecting the rest of your team, but you’re not quite sure how to deal with them? Well, don’t fret! Peninsula Business Services are on hand to offer their advice should you find yourself in this predicament.
It’s all about data capture!
Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why capturing e-mail addresses and permissions should be an absolute ‘must’ when it comes to your marketing strategy!
Every once in a while, you have a day where you feel parts of your brain kicking into action that have lain dormant for weeks (or in my case, months or even years). I had one of those days when I attended one of the Practice Plan’s Workshop Tour events to see motivational speaker Joy Marsden in action. In the past, whenever I’ve heard the words ‘motivational speaker’, my toes have curled, but, to my surprise, Joy was an absolute revelation.
Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure.
Have you ever been in the situation where you’ve been quoting a patient and, before you’ve realised what you’re doing, you’ve offered them a discount without them asking? Have you ever carried out a basic procedure free of charge because it only takes a couple of minutes to complete? Do you find it difficult talking to your patients about money?
If any of the above situations sound familiar to you, I recommend you read on to see what impact you could be having on your practice.
Take a minute to think about it…
What would happen if one of your staff members were to put an incriminating photograph or status on their Facebook profile, which wasn’t an appropriate representation of how they are in the workplace, and a patient were to see it?