No matter how you feel when you get out of bed, Ashley Latter recommends you treat every minute of your working day as though it’s ‘showtime’.
For those who don’t know Sheila, she’s an industry guru and has been helping UK dental practices prosper for over 25 years. As a marketer and psychologist, Sheila believes that the customer is king and that practices must organise themselves to meet patient needs first and foremost.
Whenever I visit dental practices, I’m always surprised by the fact that so few have a clearly defined picture of where they would like to be in the future; which, of course, means that it’s very hard for the team to contribute to the achievement of the practice. As the old saying goes – if you don’t know where you’re going… all roads lead there.
It’s important that your front desk team showcases your practice as potential patients are actually shoppers. Here, Emma John explains why that is and gives some top tips on improving how your front desk team works.
Sheila Scott shares some tried-and-tested methods to keeping your appointment book busy and gap-free.
Kevin Rose looks at how breaking down your management and leadership responsibilities into bite-sized chunks could help make the management of your practice easier.
Here’s this week’s top tip, straight from dental business consultant, Sheila Scott: “Be clear about what you expect of team members.”
“It may sound simple, but how many of you aren’t getting what you want because you don’t ask for specifics?”
Do you have an employee who’s negative attitude is affecting the rest of your team, but you’re not quite sure how to deal with them? Well, don’t fret! Peninsula Business Services are on hand to offer their advice should you find yourself in this predicament.
It’s all about data capture!
Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why capturing e-mail addresses and permissions should be an absolute ‘must’ when it comes to your marketing strategy!
Every once in a while, you have a day where you feel parts of your brain kicking into action that have lain dormant for weeks (or in my case, months or even years). I had one of those days when I attended one of the Practice Plan’s Workshop Tour events to see motivational speaker Joy Marsden in action. In the past, whenever I’ve heard the words ‘motivational speaker’, my toes have curled, but, to my surprise, Joy was an absolute revelation.