Every once in a while, you have a day where you feel parts of your brain kicking into action that have lain dormant for weeks (or in my case, months or even years). I had one of those days when I attended one of the Practice Plan’s Workshop Tour events to see motivational speaker Joy Marsden in action. In the past, whenever I’ve heard the words ‘motivational speaker’, my toes have curled, but, to my surprise, Joy was an absolute revelation.
Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure.
Have you ever been in the situation where you’ve been quoting a patient and, before you’ve realised what you’re doing, you’ve offered them a discount without them asking? Have you ever carried out a basic procedure free of charge because it only takes a couple of minutes to complete? Do you find it difficult talking to your patients about money?
If any of the above situations sound familiar to you, I recommend you read on to see what impact you could be having on your practice.
Take a minute to think about it…
What would happen if one of your staff members were to put an incriminating photograph or status on their Facebook profile, which wasn’t an appropriate representation of how they are in the workplace, and a patient were to see it?
‘Measure new Enquiries’ is today’s top tip courtesy of Richard Collard from Medenta.
Treatment coordination experts Laura Horton and Michael Bentley, from Horton Consulting, share their five top tips on how you can be the best Treatment Coordinator (TCO) that you can be!
This week our ‘top tip’ comes from a man who knows all there is to know about selling – Ashley Latter.
I believe that the main reason why practices do not write newsletters is based upon not knowing what to write and who to include. The first part of doing a newsletter has to be scheduling them into your marketing vision; our newsletters always go out in the spring and the autumn and I have a real passion for them. Newsletters take time to write with clear focused objectives.
Laura Horton explains how going above and beyond expectations is the key to creating dedicated fans and attracting new patients to your practice.
Are your team working together to meet their fullest potential? If not then read on to find out Emma John’s five top tips on how you can get your team working together more effectively.
Over the next few weeks we’ll be sharing some top tips on various business topics from our consultants and colleagues in the industry. And who best to start with than our very own Les Jones!