Create Value

Create Value

Ashley Latter Practice Management 2 Comments

‘Create Value’ is today’s top-tip from sales coach, Ashley Latter.

Ashley’s advice is to stop using the words price, cost or fees when discussing a treatment plan, but instead to focus what the patient’s investment will be. After you have used the word investment, then tell the patient what’s included in the price. Explain to them what they get for their money. Most patients don’t know what is involved, so here is where you need to educate them.

Read More

Sweet Freedom

Sweet Freedom

Natasha Wilcock Dental Health Leave a Comment

Sugar has been in the news again with the World Health Organisation (WHO) recently issuing a conditional recommendation to reduce daily intake of free sugars from the current 10%, down to only 5%. We caught up with Nutritional Therapist, Natasha Wilcock to look at ways we can help you to encourage your patients to reduce their sugar consumption and improve their dental health and well-being.

Read More