RABBITRABBITYAPYAPJABBERJABBER BUNNYBUNNY! – More Talking Means More Ideas!

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The title doesn’t really give much away, right? Les Jones, Marketing Director at Practice Plan, shares how stimulating debates and discussions with your teams can stimulate ideas to help your practice grow.

How do you think the rules of football could be improved?

How do you think we could get people to recycle more?

How do you think we could attract more patients into the practice?

Simple questions that you probably weren’t thinking about or considering a few seconds ago. However, there’s now a fair chance that you are thinking about them, and probably forming some answers.

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NHS Contract – In A Perfect World

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Former Technical Director at Practice Plan, Graham Penfold takes some time to let us know what he would like to see from the new NHS contract.

NHS dentistry cannot be said to have been graced with a successful policy-making history. When a new contract was introduced in 1990, it was followed within two years by fee cuts, reduced prior approval limits and registration periods, as spending spiralled out of control. There were a number of reports and white and green papers throughout the 1990s and early 2000s and in the end the new, twice delayed, UDA target-based contract was introduced in April 2006. Fatally flawed on many fronts from the outset, in less than three years, Professor Jimmy Steele was asked to undertake a fundamental review of NHS dentistry.

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Mild Expectations – Thoughts On The New NHS Contracts

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Nigel Jones, Sales Director at Practice Plan, takes some time to share what he would like to see from the new NHS contract.

The challenge of coming up with a new contract for NHS dentistry is multi-faceted and there are many agendas to consider. Different stakeholders have different objectives and, what is one group’s failure is another group’s success. Balancing patient care, professional sensitivities, politics and financial/budgetary considerations is reminiscent of the familiar comparison with a Rubik’s Cube – in the process of resolving one set of issues, you can, inadvertently, create a second or third set.

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Les Jones

Communication – What’s Your Signal To NOISE Ratio?

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Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY!

Consider these two questions…

  1. Would you care to partake in a receptacle (made of china) of hot beverage made from plant leaves imported from India which have been slowly infused into recently boiled water and combined with a small amount of fresh cow’s milk?
  2. Would you like a cup of tea?

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Recruitment and Retention – Short Notice Requires Swift Action!

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Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong.

There are many things that you can implement to help achieve a full appointment book, including a clean and professional environment, friendly and helpful staff, a wide range of services, a variety of ways in which to pay for treatment and much, much more.

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Nigel Jones

Successful Management – Tackling The Pressures Of Managing Your Practice

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Nigel Jones, Sales Director at Practice Plan, talks about the importance of having a sense of control when managing a practice, and where to seek the appropriate advice should you require it.

It’s not often a very enjoyable and positive evening with two happy and motivated partners at a dental practice in the North West leaves you worrying, but this one did.

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Les Jones

Marketing – New Patient Sale: Now On!

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Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice.

For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in the face of the economic downturn and also to attract new patients in.
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Customer Service – Keeping Focused in Tough Times

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Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times.

Many businesses are having a tough time battling through the recession. So, in times like these, there are three key areas to focus on – exceptional customer service, choice and information.

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Get some retail therapy

Practice What You Preach – Get Some Retail Therapy

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Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan. Here he shares his thoughts on retail sales in the practice, and why not to use glass cabinets in the waiting room!

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Nigel Jones

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

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Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way.

A recurring theme as I travel around the UK visiting dental practices is marketing and, in particular, how best to attract new patients. I am often asked if I think a leaflet drop to a particular estate or a significant upgrade to the practice website are good ideas, or even if the fantastic offer that has just come through from Cheshire Life is worth taking up.

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