Myke explains the fundamentals of a good dental practice website and helps to de-mystify the “dark art” of Search Engine Optimisation (SEO). He talks about how to establish meaningful marketing metrics for your website from which you can improve performance.What you’ll hear today:
- The importance of outlining your objectives at the beginning when considering your website
- An insight into SEO and how it works
- What “buyer behaviour” is and why is this relevant for a dental practice website
- Practical advice for setting metrics.
About Myke Woollett:
Myke’s extensive knowledge of branding, CRM and digital marketing has been built into 3 companies over the last 25 years; Foundation – a full-service marketing agency, Koodooweb – a web and digital agency and WeKnow | Dental – a specialist dental marketing business.
His dental experience is extensive having worked in a variety of agency and consultant roles with many dental Practices and also with Software of Excellence, Integrated Dental Holdings (myDentist), The British Academy of Cosmetic Dentistry (BACD) and Practice Plan.
WeKnow | Dental works with a growing number of NHS, private and specialist orthodontic dental Practices as well as many key dental suppliers both in the UK and Worldwide. In just 2 years since launch, WeKnow | Dental has worked with over 300 customers delivering a range of marketing services from websites to referral generation campaigns. In 2018, WeKnow | Dental will be launching a new marketing software Protocus® to help Practices convert more enquiries into profitable patients.
Find out more about Bodcast here!