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13 Jul 2018 • Blog, Marketing and Design, Practice Management

Exploring the beginning of the patient journey

In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.

2 Jun 2018 • Blog, Marketing and Design

Why Dentists Should Be On Instagram

In 2010 a new social media platform came onto the scene. Fast forward eight years and Instagram has become one of the most popular social media sites. With 800+ million active monthly users, 500+ million…

30 May 2018 • Blog, Marketing and Design

Managing negative online reviews

Donna Hall shares advice on what to do if your practice receives a negative online review…

9 May 2018 • Marketing and Design

Could your practice signage be costing you patients?

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said,…

6 Apr 2018 • Marketing and Design

The changing brand landscape in dentistry

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about…

2 Mar 2018 • Marketing and Design

Top tips for working with your designer!

Getting the best out of a designer means working in partnership, being prepared to challenge your pre-conceptions and listening to the experts. Practice Plan’s Design Team Manager, Nick Powell shares his list of do’s and…

16 Feb 2018 • Marketing and Design

Brand New

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why…

2 Feb 2018 • Marketing and Design

Feedback Fatigue

A few weeks ago my car went into the garage for some routine work. The work was carried out well, I even had a little video report sent to me by email so that I…

13 Dec 2017 • Blog, Marketing and Design

How in tune are you with your customers’ communication needs?

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m…

6 Dec 2017 • Marketing and Design

How and why I rebranded my practice

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time…

4 Dec 2017 • Marketing and Design

Forget Christmas, let’s talk about Easter!

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May…

24 Nov 2017 • Marketing and Design

Are you exceeding your patients’ expectations?

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon,…

2 Nov 2017 • Blog, Marketing and Design

Are you getting the most from your Facebook ads?

Facebook adverts are a key tool for dental practices to reach prospective new patients and engage their existing patients who use social media. In fact, if you want to grow your business, you cannot avoid…

18 Oct 2017 • Marketing and Design

Ryanair is a lesson about brand for all businesses

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and…

6 Oct 2017 • Blog, Marketing and Design

Tips for getting the most from your homepage

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter…

24 Aug 2017 • Marketing and Design

The three second brand

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of…

10 Jul 2017 • Marketing and Design, Practice Management

How to attract more patients to your dental practice

Attracting new patients is a perennial challenge for practices, and something I often hear when visiting dentists is how to do so without spending too much money. Of course, the best approach for you will…

21 Jun 2017 • Marketing and Design, Practice Management

Tips and advice on how to give your practice income a boost!

Over the past few months I’ve had the pleasure of presenting The Practice Plan Workshop Tour along with my friend and dental communications expert, Simon Tucker. We’ve had a great time hosting events up and…