Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

How to sell effectively within a dental practice

Practice Plan Marketing and Design, Podcasts, Practice Management Leave a Comment

Business consultant, Simon Tucker offers expert advice about the best ways to improve the way your team communicates with patients. He looks at how the right kind of conversations can impact the business by increasing patient loyalty and leading to higher treatment uptake.

Seven things your home page must have

Tips for getting the most from your homepage

Richard Hatton Marketing and Design, Social Media and Digital Marketing Leave a Comment

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter of seconds to impress them and stop them leaving your site – 55% of people spend fewer than 15 seconds on a page. So, how …

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Seven simple steps to attracting new patients

How to attract more patients to your dental practice

Sarah Barnard Marketing and Design, Practice Management Leave a Comment

Attracting new patients is a perennial challenge for practices, and something I often hear when visiting dentists is how to do so without spending too much money. Of course, the best approach for you will depend on your practice’s individual circumstances, your goals and your budget. Having said that there are some areas that are worth thinking about as a …

How to boost your practice income

Tips and advice on how to give your practice income a boost!

Les Jones Marketing and Design, Practice Management Leave a Comment

Over the past few months I’ve had the pleasure of presenting The Practice Plan Workshop Tour along with my friend and dental communications expert, Simon Tucker. We’ve had a great time hosting events up and down the UK from Southampton to Edinburgh. The theme of the tour has been ‘The 10% Push’ – an interactive day looking at ways in …

Mastering the art of attracting new patients

Mastering the art of attracting new patients

Nigel Jones Marketing and Design 1 Comment

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight to solutions and talk about referrals, signage, websites, advertising, social media, or any number of marketing techniques.  However, before too much time and money is …

Making your website more attractive

Making your website more attractive!

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been referred by a friend or relative, most people would check you out via your website before making contact. So, without a doubt, your website is …

How to create engaging posts on Facebook

Five tips to creating engaging posts on social media!

Practice Plan Marketing and Design, Social Media and Digital Marketing Leave a Comment

31 million people in the UK alone use Facebook – that’s equivalent to 60% of the population!* With so many people actively using Facebook, it makes it an incredibly powerful marketing tool for your business. Not only can it assist you in building relationships with your patients but it can also help you to attract new ones through the door. …

How to get more patient enquiries

How to get more patient enquiries through your website

Practice Plan Marketing and Design, Podcasts Leave a Comment

In this episode of Bodcast, host Sian Grace is joined by Google Consultant, Naz Haque to talk about how you can get more patient enquiries through your dental practice website.