Park Place Dental

Brand New

Mark Hill Marketing and Design Leave a Comment

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why he turned to Practice Plan for help, how he went about it and how he – and his patients – feel about the new look…

Feedback Fatigue

Feedback Fatigue

Les Jones Marketing and Design Leave a Comment

A few weeks ago my car went into the garage for some routine work. The work was carried out well, I even had a little video report sent to me by email so that I could see the work that had been done before I picked the car up. And, as an added bonus, the car was cleaned and valeted. …

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

The importance of forward planning

Forget Christmas, let’s talk about Easter!

Les Jones Marketing and Design Leave a Comment

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May of this year? She was designing the packaging for Lush’s Christmas Gift Collection! That’s a full seven months before the big day – now that’s …

Are you exceeding your patients expectations

Are you exceeding your patients’ expectations?

Les Jones Marketing and Design Leave a Comment

I was recently invited to a VIP event at my local car dealer – where I had bought my current car. The invite, which came in a beautiful parchment envelope tied with a red ribbon, enticed me with the promise of exclusive offers and a fantastic deal on my next car. My existing car is approaching the end of its …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

How to sell effectively within a dental practice

Practice Plan Marketing and Design, Podcasts, Practice Management Leave a Comment

Business consultant, Simon Tucker offers expert advice about the best ways to improve the way your team communicates with patients. He looks at how the right kind of conversations can impact the business by increasing patient loyalty and leading to higher treatment uptake.

Seven things your home page must have

Tips for getting the most from your homepage

Richard Hatton Marketing and Design, Social Media and Digital Marketing Leave a Comment

You’re probably aware that most potential new patients will visit your website as their first port of call when searching for a dentist. However, you might not be aware that you only have a matter of seconds to impress them and stop them leaving your site – 55% of people spend fewer than 15 seconds on a page. So, how …

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Seven simple steps to attracting new patients

How to attract more patients to your dental practice

Sarah Barnard Marketing and Design, Practice Management Leave a Comment

Attracting new patients is a perennial challenge for practices, and something I often hear when visiting dentists is how to do so without spending too much money. Of course, the best approach for you will depend on your practice’s individual circumstances, your goals and your budget. Having said that there are some areas that are worth thinking about as a …