Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Seven simple steps to attracting new patients

How to attract more patients to your dental practice

Sarah Barnard Marketing and Design, Practice Management Leave a Comment

Attracting new patients is a perennial challenge for practices, and something I often hear when visiting dentists is how to do so without spending too much money. Of course, the best approach for you will depend on your practice’s individual circumstances, your goals and your budget. Having said that there are some areas that are worth thinking about as a …

How to boost your practice income

Tips and advice on how to give your practice income a boost!

Les Jones Marketing and Design, Practice Management Leave a Comment

Over the past few months I’ve had the pleasure of presenting The Practice Plan Workshop Tour along with my friend and dental communications expert, Simon Tucker. We’ve had a great time hosting events up and down the UK from Southampton to Edinburgh. The theme of the tour has been ‘The 10% Push’ – an interactive day looking at ways in …

Mastering the art of attracting new patients

Mastering the art of attracting new patients

Nigel Jones Marketing and Design 1 Comment

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight to solutions and talk about referrals, signage, websites, advertising, social media, or any number of marketing techniques.  However, before too much time and money is …

Making your website more attractive

Making your website more attractive!

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Let’s face it, for most potential new patients, all roads lead to your website. If they’re looking for a new dentist, the most likely route is to do a Google search. And, if they’ve been referred by a friend or relative, most people would check you out via your website before making contact. So, without a doubt, your website is …

How to create engaging posts on Facebook

Five tips to creating engaging posts on social media!

Practice Plan Marketing and Design, Social Media and Digital Marketing Leave a Comment

31 million people in the UK alone use Facebook – that’s equivalent to 60% of the population!* With so many people actively using Facebook, it makes it an incredibly powerful marketing tool for your business. Not only can it assist you in building relationships with your patients but it can also help you to attract new ones through the door. …

How to get more patient enquiries

How to get more patient enquiries through your website

Practice Plan Marketing and Design, Podcasts Leave a Comment

In this episode of Bodcast, host Sian Grace is joined by Google Consultant, Naz Haque to talk about how you can get more patient enquiries through your dental practice website. 

What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

Is Simplyhealth’s decision to rebrand Denplan a good move?

Les Jones’ view on Simplyhealth’s decision to rebrand Denplan

Guest Writer Marketing and Design Leave a Comment

You would had to have been on another planet over the last month or so to have avoided the news that Simplyhealth has made the decision to rebrand their flagship dental plan business, Denplan, as Simplyhealth Professionals.

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …