What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

What you’ll hear today:
  • Les’ explanation of his understanding of the word ‘brand’
  • Insight into Les’ views on how dental practices perceive brand
  • The importance of your brand being truly reflective of the messages and personality you want to portray
  • The key elements that make up your brand
  • The essence of creating a memorable brand
  • How to effectively involve your team in delivering your brand experience to patients.
About Les Jones

Not only is Les Creative Director at Practice Plan but he is also a professional designer, photographer and business speaker with over 30 years’ experience in branding and marketing. He has been working specifically within the dental industry since 2010, helping dentists increase their profits and sales through the development of powerful collateral and the implementation of simple and effective marketing techniques. Les is also the host of all episodes of Bodcast around how to market your dental practice.

 

Find out more about Bodcast!

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