In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.
Ashley Latter and Chris Barrow ‘step into’ the patient journey and focus on six instances which are vital to either attracting a new patient, or keeping the ones you have. Referring to these instances as ‘the moments of truth’, they offer a range of ways to help you improve these areas within your patient journey.
One of the latest additions to the team, Events and Marketing Coordinator Ruth Martin, brings us up to speed on what to expect from her first project – a series of ‘Perfect Patient Journey’ events. What’s more, she gives you a few things to think about if you’re looking to create the perfect patient journey.