Nurture your patients - reap the rewards

How to nurture your existing patients to achieve business growth

Chris Barrow Practice Management Leave a Comment

In Chris Anderson’s now famous book, The Long Tail, he examines the way in which the internet has allowed many organisations to monetise their own less popular products, services and clients. By way of example, Waterstones simply don’t have the space to stock anything beyond the top 20% of reader choices but Amazon can ‘print on demand’ the most obscure publications imaginable …