Nigel Jones

Successful Management – Tackling The Pressures Of Managing Your Practice

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Nigel Jones, Sales Director at Practice Plan, talks about the importance of having a sense of control when managing a practice, and where to seek the appropriate advice should you require it. It’s not often a very enjoyable and positive evening with two happy and motivated partners at a dental practice in the North West leaves you worrying, but this …

Les Jones

Marketing – New Patient Sale: Now On!

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Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …

Customer Service – Keeping Focused in Tough Times

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Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times. Many businesses are having a tough time battling through the recession. So, in times like these, there are three key areas to focus on – exceptional customer service, choice and information.

Nigel Jones

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

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Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring theme as I travel around the UK visiting dental practices is marketing and, in particular, how best to attract new patients. I am often asked …

Practice What You Preach – Free To Market?

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Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the practice. Rewards, promotions and special offers; tantalising words for some and an anathema to others, but becoming increasingly common amongst dentistry where practices are looking …

Practice what you preach

Practice What You Preach – Marketing On A Tiny Budget

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Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a budget’. As the current economic climate continues to squeeze every practice’s finances, I thought I’d share just a few of those ideas with you.