Practice Marketing Archives

26 Feb 2020 • Blog, Practice Management

Change the way you grow your patient base

If you’re looking for a cost-effective and powerful way of growing your patient numbers then nothing beats asking for a referral. Even in the digital age we’re living in, one of the best and cheapest…

5 Jul 2019 • Marketing and Design

How to create an effective newspaper advert

Newspaper adverts are one of the ways you can attract new patients. But for people to actually pick up the phone or visit the practice, your adverts need to be compelling enough. The key to…

21 May 2019 • Podcasts, Marketing and Design

The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend.

7 May 2019 • Marketing and Design

How to tell if your practice needs a rebrand

Laura explains some of the key signs to watch out for as ‘red flags’ that illustrate your practice brand might be in need of a refresh and the potential impact of not updating your brand…

6 May 2019 • Marketing and Design

Creating the perfect membership toolkit

It’s really important to have up-to-date membership plan promotional literature on display in your practice. Without current membership literature, you could be losing a steady stream of new joiners as people are left confused by…

15 Apr 2019 • Marketing and Design

A beginner’s guide to radio advertising

Laura Manston from our Practice Marketing team looks at the key things to consider to create successful radio adverts…

6 Mar 2019 • Marketing and Design

Putting your practice images in focus

Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…

22 Feb 2019 • Marketing and Design

5 easy ways to tell if you need to consider rebranding

How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning…

17 Jan 2019 • Marketing and Design

Writing for your target audience

How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…

23 Nov 2018 • Marketing and Design

Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

26 Oct 2018 • Marketing and Design

How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…