The Changing Face of Communication

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Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he discusses the changing face of communication with patients and how to embrace the use of technology and incorporate it into your dental practice. With most practices seemingly having to work harder to attract new patients and to maintain appropriate …

Marketing – Don’t Lose The Plot!

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Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation, which seems a sensible response, but are they achieving a good return on their investment?

Les Jones

Communication – What’s Your Signal To NOISE Ratio?

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Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from plant leaves imported from India which have been slowly infused into recently boiled water and combined with a small amount of fresh cow’s milk? Would …

Les Jones

Marketing – New Patient Sale: Now On!

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Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …

Nigel Jones

Practice What You Preach – Marketing: Are You Investing In The Right Solution?

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Practice Plan‘s Sales Director, Nigel Jones, talks about marketing and the importance of understanding what you are trying to achieve to make sure your marketing efforts are channelled in the most appropriate way. A recurring theme as I travel around the UK visiting dental practices is marketing and, in particular, how best to attract new patients. I am often asked …

Practice what you preach

Practice What You Preach – Marketing On A Tiny Budget

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Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a budget’. As the current economic climate continues to squeeze every practice’s finances, I thought I’d share just a few of those ideas with you.