Marketing Archives - Page 3 of 4

24 Aug 2017 • Marketing and Design

The three second brand

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of…

11 Aug 2017 • Practice Management

Don’t think big – think MASSIVE

David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.

29 May 2017 • Marketing and Design

Mastering the art of attracting new patients

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight…

20 Mar 2017 • Marketing and Design

Tips on how to make the most of your practice signage

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my…

19 Dec 2016 • Marketing and Design

How to attract new patients to your dental practice

Finding ways to attract new patients is a challenge facing many dental practices but have you ever thought about forming relationships with local businesses as a means of getting more appointments in the book? Here,…

5 Dec 2016 • Marketing and Design

Using photography to help your practice to stand out from the crowd!

We live in a world dominated by the photograph. For the first time ever, the number of photographs taken in the world in one year exceeded 1 trillion in 2015 – that’s a lot of…

9 Nov 2016 • Marketing and Design

How making small changes can have a BIG impact

Have you seen ‘The Singing Dentist’? If you haven’t, you’re missing a treat – check him out. The Singing Dentist is Dr Milad Shadrooh, the Principal Dentist at Chequers Dental in Basingstoke. Over the past year…

18 Oct 2016 • Podcasts, Marketing and Design

Marketing your dental practice within the local area

In this episode of Bodcast, Host Becky Hargreaves talks to Regional Support Manager, Amy D’Arcy-Burt about marketing your dental practice to local businesses. Amy shares her advice on how to get your message across to potential…

15 Oct 2014 • Marketing and Design, Practice Management

Create Some Buzz Agents

Over the next few weeks we’ll be sharing some top tips on various business topics from our consultants and colleagues in the industry. And who best to start with than our very own Les Jones!

22 Sep 2014 • Marketing and Design

Accidentally ‘not bad’ at this design lark!

The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I…

19 Sep 2014 • Marketing and Design, Practice Management, Our News

How to Market Your Dental Practice

Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!

5 Sep 2014 • Marketing and Design, Our News

Learn How You Can Turn Your Telephone Into A Business-Building Tool

Sarah Whittall, Events and Marketing Coordinator at Practice Plan, introduces the new event series Ringing the Changes, and gives you an insight into how it can help you to boost your profits.

8 Aug 2014 • Marketing and Design, Practice Management

Are You Really Meeting Your Patients Needs?

Sheila Scott explains why understanding your patients and listening to what it is they need is the most important and worthwhile area of your marketing strategy.

1 Aug 2014 • Marketing and Design

Five Top Tips From Marketing Expert Les Jones.

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’.…

13 Jun 2014 • Marketing and Design

A Wig, a Scooter and a Lap of the Office

The year was 2001 and I was working at one the most respected design agencies in the North West, if not the UK at the time, Tucker Clarke Williams (TCW), and I loved every minute of…

23 May 2014 • Blog, Marketing and Design, Practice Management

Low Cost Ideas For Attracting New Patients

Les Jones, Marketing Director at Practice Plan, shares some low-cost ideas on how to attract new patients to your dental practice. 1. Networking The first thing you need to do is ‘get out there!’ and…

21 Mar 2014 • Marketing and Design

Some People Think About Design As Putting Lipstick On A Gorilla!

Here, Marketing Director Les Jones talks us through exactly what he means… What I mean is that design is sometimes used to put a bit of surface gloss onto something that is fundamentally not that…

6 Dec 2013 • Marketing and Design

First Impressions – More Than Just Waiting

Here, we discuss why first impressions really do count and offer some ideas on how you can utilise your dental practice waiting room to help increase treatment uptake in your practice. Every day there’s an opportunity where…