Accidentally ‘not bad’ at this design lark!

Martin Cartwright Marketing and Design Leave a Comment

The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I can remember is that he had broken glasses on and spoke in a very North Walian accent, ‘So Cartwrigghhhttt, what you looking to doooo after …

Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Low Cost Ideas For Attracting New Patients

Guest Writer Marketing and Design, Practice Management, Social Media and Digital Marketing Leave a Comment

Les Jones, Marketing Director at Practice Plan, shares some low-cost ideas on how to attract new patients to your dental practice. 1. Networking The first thing you need to do is ‘get out there!’ and get your face recognised. Networking is a great way of establishing your presence in the town. Find out where the key influencers are within the …

First Impressions – More Than Just Waiting

Practice Plan Marketing and Design Leave a Comment

Here, we discuss why first impressions really do count and offer some ideas on how you can utilise your dental practice waiting room to help increase treatment uptake in your practice. Every day there’s an opportunity where you can communicate with your patients without overtly selling and putting pressure on them; but a way in which you can still showcase your treatment …

It’s Marketing Time… And This Time It’s Personal!

Guest Writer Marketing and Design Leave a Comment

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could possibly do them a big favour, do you find yourself preparing to say ‘yes’, even before you know what the favour is?