Five Top Tips From Marketing Expert Les Jones.

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Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Low Cost Ideas For Attracting New Patients

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Les Jones, Marketing Director at Practice Plan, shares some low-cost ideas on how to attract new patients to your dental practice. 1. Networking The first thing you need to do is ‘get out there!’ and get your face recognised. Networking is a great way of establishing your presence in the town. Find out where the key influencers are within the …

First Impressions – More Than Just Waiting

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Here, we discuss why first impressions really do count and offer some ideas on how you can utilise your dental practice waiting room to help increase treatment uptake in your practice. Every day there’s an opportunity where you can communicate with your patients without overtly selling and putting pressure on them; but a way in which you can still showcase your treatment …

It’s Marketing Time… And This Time It’s Personal!

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could possibly do them a big favour, do you find yourself preparing to say ‘yes’, even before you know what the favour is?

The Changing Face of Communication

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Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he discusses the changing face of communication with patients and how to embrace the use of technology and incorporate it into your dental practice. With most practices seemingly having to work harder to attract new patients and to maintain appropriate …