Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

Mastering the art of attracting new patients

Mastering the art of attracting new patients

Nigel Jones Marketing and Design 1 Comment

It’s a challenge that most dental practices, whether general or specialist, are continually trying to tackle – how to attract the right number of the right type of patients? It’s very tempting to jump straight to solutions and talk about referrals, signage, websites, advertising, social media, or any number of marketing techniques.  However, before too much time and money is …

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …

Marketing your practice to local businesses

How to attract new patients to your dental practice

Amy D’Arcy-Burt Marketing and Design Leave a Comment

Finding ways to attract new patients is a challenge facing many dental practices but have you ever thought about forming relationships with local businesses as a means of getting more appointments in the book? Here, Regional Support Manager, Amy D’Arcy-Burt shares some tried and tested methods you can implement to do just that!

A picture paints a thousand words

Using photography to help your practice to stand out from the crowd!

Les Jones Marketing and Design Leave a Comment

We live in a world dominated by the photograph. For the first time ever, the number of photographs taken in the world in one year exceeded 1 trillion in 2015 – that’s a lot of photographs! Here, Creative Director, Les Jones shares his views on the importance of using quality photography on your practice website and brochure to showcase your …

small changes big impact

How making small changes can have a BIG impact

Les Jones Marketing and Design Leave a Comment

Have you seen ‘The Singing Dentist’? If you haven’t, you’re missing a treat – check him out. The Singing Dentist is Dr Milad Shadrooh, the Principal Dentist at Chequers Dental in Basingstoke. Over the past year or so, he has carved out a niche for himself and boosted his profile by recording dental health related videos of him singing parodies of …

Accidentally ‘not bad’ at this design lark!

Martin Cartwright Marketing and Design Leave a Comment

The year was 1988, Bros were number 1 and I was a 15 year old schoolboy being asked what I wanted to do for a career. Our careers officer was called Mr Simms. All I can remember is that he had broken glasses on and spoke in a very North Walian accent, ‘So Cartwrigghhhttt, what you looking to doooo after …