Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Low Cost Ideas For Attracting New Patients

Guest Writer Marketing and Design, Practice Management, Social Media and Digital Marketing Leave a Comment

Les Jones, Marketing Director at Practice Plan, shares some low-cost ideas on how to attract new patients to your dental practice. 1. Networking The first thing you need to do is ‘get out there!’ and get your face recognised. Networking is a great way of establishing your presence in the town. Find out where the key influencers are within the …

Phew – What A Show That Was!

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This week, guest blogger Sarah Whittall, Events and Marketing Coordinator at Practice Plan, joins us for a catch-up on the goings-on at The Dentistry Show. Well I wasn’t joking when I said in my pre-show blog that it would be a busy couple of days! My feet are in bits!

If Everything’s Going Great… Change NOW!

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Practice Plan Marketing Director Les Jones explains why it’s best to invest in change when your practice is doing well, and how by doing so, it can build on your positive state. There’s no such thing as a straight line in business. Every business goes through peaks and troughs and there are always internal and external influences that mean change …

When 2 Become 1 – We’re Having a Spice Girls Moment!

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It’s an exciting time in the Practice Plan Design and Marketing Team at the moment (isn’t it always?). Not only have we just launched our fantastic new website – the result of many months of hard work, development, design, writing, programming and, it has to be said… the odd tear or two – but more of that later. But we …

It’s Marketing Time… And This Time It’s Personal!

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could possibly do them a big favour, do you find yourself preparing to say ‘yes’, even before you know what the favour is?

Transparency Equals Trust

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Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …

The Importance Of Communication – Do You Have A Learn And Act Culture?

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …