Phew – What A Show That Was!

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This week, guest blogger Sarah Whittall, Events and Marketing Coordinator at Practice Plan, joins us for a catch-up on the goings-on at The Dentistry Show. Well I wasn’t joking when I said in my pre-show blog that it would be a busy couple of days! My feet are in bits!

If Everything’s Going Great… Change NOW!

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Practice Plan Marketing Director Les Jones explains why it’s best to invest in change when your practice is doing well, and how by doing so, it can build on your positive state. There’s no such thing as a straight line in business. Every business goes through peaks and troughs and there are always internal and external influences that mean change …

When 2 Become 1 – We’re Having a Spice Girls Moment!

Guest Writer Marketing and Design, Practice Management Leave a Comment

It’s an exciting time in the Practice Plan Design and Marketing Team at the moment (isn’t it always?). Not only have we just launched our fantastic new website – the result of many months of hard work, development, design, writing, programming and, it has to be said… the odd tear or two – but more of that later. But we …

It’s Marketing Time… And This Time It’s Personal!

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could possibly do them a big favour, do you find yourself preparing to say ‘yes’, even before you know what the favour is?

Transparency Equals Trust

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Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …

The Importance Of Communication – Do You Have A Learn And Act Culture?

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …

RABBITRABBITYAPYAPJABBERJABBER BUNNYBUNNY! – More Talking Means More Ideas!

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The title doesn’t really give much away, right? Les Jones, Marketing Director at Practice Plan, shares how stimulating debates and discussions with your teams can stimulate ideas to help your practice grow. How do you think the rules of football could be improved? How do you think we could get people to recycle more? How do you think we could …

Les Jones

Communication – What’s Your Signal To NOISE Ratio?

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Les Jones, Marketing Director at Practice Plan, shares the key to all communications – SIMPLICITY! Consider these two questions… Would you care to partake in a receptacle (made of china) of hot beverage made from plant leaves imported from India which have been slowly infused into recently boiled water and combined with a small amount of fresh cow’s milk? Would …

Les Jones

Marketing – New Patient Sale: Now On!

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Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …