Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

The accumulation of marginal gains

How small changes can make a big impact!

Les Jones Practice Management 1 Comment

The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s difficult to do by just improving one aspect of what you do – but major improvements can be made by achieving small incremental enhancements in …

What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …

Does your dental practice have a brand?

Les Jones Marketing and Design Leave a Comment

Every practice has a brand, the same as every person has a personality. It’s not something that you have a choice to have or not to have, but where you do have a choice is how you present and develop that brand. Here, Creative Director, Les Jones shares his insight into what a brand is and why it’s so important for …