The accumulation of marginal gains

How small changes can make a big impact!

Les Jones Practice Management 1 Comment

The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s difficult to do by just improving one aspect of what you do – but major improvements can be made by achieving small incremental enhancements in …

What is brand?

What is brand and how to successfully manage it

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Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

Can you read the signs

Tips on how to make the most of your practice signage

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I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …

Does your dental practice have a brand?

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Every practice has a brand, the same as every person has a personality. It’s not something that you have a choice to have or not to have, but where you do have a choice is how you present and develop that brand. Here, Creative Director, Les Jones shares his insight into what a brand is and why it’s so important for …

A picture paints a thousand words

Using photography to help your practice to stand out from the crowd!

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We live in a world dominated by the photograph. For the first time ever, the number of photographs taken in the world in one year exceeded 1 trillion in 2015 – that’s a lot of photographs! Here, Creative Director, Les Jones shares his views on the importance of using quality photography on your practice website and brochure to showcase your …

small changes big impact

How making small changes can have a BIG impact

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Have you seen ‘The Singing Dentist’? If you haven’t, you’re missing a treat – check him out. The Singing Dentist is Dr Milad Shadrooh, the Principal Dentist at Chequers Dental in Basingstoke. Over the past year or so, he has carved out a niche for himself and boosted his profile by recording dental health related videos of him singing parodies of …