What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!

Can you read the signs

Tips on how to make the most of your practice signage

Les Jones Marketing and Design Leave a Comment

I’ve made a few visits to dental practices in the past few months where I’ve hit a frustrating problem even before stepping through the door. That’s because, despite the fact that I’ve dutifully followed my SatNav, when I’ve reached the point where the lovely lady says  ‘you have now arrived at your destination’, I’ve been unable to see the practice …

Does your dental practice have a brand?

Les Jones Marketing and Design Leave a Comment

Every practice has a brand, the same as every person has a personality. It’s not something that you have a choice to have or not to have, but where you do have a choice is how you present and develop that brand. Here, Creative Director, Les Jones shares his insight into what a brand is and why it’s so important for …

A picture paints a thousand words

Using photography to help your practice to stand out from the crowd!

Les Jones Marketing and Design Leave a Comment

We live in a world dominated by the photograph. For the first time ever, the number of photographs taken in the world in one year exceeded 1 trillion in 2015 – that’s a lot of photographs! Here, Creative Director, Les Jones shares his views on the importance of using quality photography on your practice website and brochure to showcase your …

small changes big impact

How making small changes can have a BIG impact

Les Jones Marketing and Design Leave a Comment

Have you seen ‘The Singing Dentist’? If you haven’t, you’re missing a treat – check him out. The Singing Dentist is Dr Milad Shadrooh, the Principal Dentist at Chequers Dental in Basingstoke. Over the past year or so, he has carved out a niche for himself and boosted his profile by recording dental health related videos of him singing parodies of …

Five thoughts on effective leadership

How to be an effective leader in your dental practice!

Les Jones Practice Management Leave a Comment

Leadership is not easy at the best of times, but is perhaps even harder in a dental practice environment because the dynamics of the practice can work against it. Think about it, the leader of the practice (usually the principal dentist) is cooped up in surgery for most of each day, which limits the amount of interaction with the rest …

All roads lead to your website

How to improve the performance of your website

Guest Writer Marketing and Design, Social Media and Digital Marketing Leave a Comment

Attracting new patients is one of the greatest challenges for most dental practices. It’s a competitive world out there and consumers are more fickle than they have ever been. What’s more, they are increasingly making decisions in a shorter space of time, based more on a gut feeling than an analysis and assessment of the facts. Now, let’s imagine a …