Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Huddle or Muddle

Why you should consider a daily team huddle

Les Jones Practice Management Leave a Comment

Something interesting often happens before the start of a big team sport occasion – be it football, rugby, basketball or any other team sport. It’s the team huddle. That moment when all the members of the team gather in a circle, arms around each other’s shoulders and all bent forward to hear the words of the captain. The question is …

Three seconds on the clock

The three second brand

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First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

The accumulation of marginal gains

How small changes can make a big impact!

Les Jones Practice Management 1 Comment

The hugely successful UK cycling team has built much of its success on a principle called the Accumulation of Marginal Gains. That is, if you want to make a significant improvement in your performance, it’s difficult to do by just improving one aspect of what you do – but major improvements can be made by achieving small incremental enhancements in …