A conversation with Andy Elwood on Mental Health First Aid

Les Jones talks to Andy Elwood about mental health within dentistry during COVID-19. With considerable experience after serving 20 years with the emergency services, Andy shares the importance of mental health, particularly during the current…

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Leading with communication

Les Jones talks to Chris Barrow about how leaders within dental practices can handle the current situation. Chris shares his thoughts on what can be done right now to ensure the best chance of a…

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A conversation with Simon Thackeray on COVID-19

Simon Thackeray talks about how the current Covid crisis is impacting his practice and the dental profession as a whole. He discusses the measures he has put in place and looks at what the future…

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The importance of webforms

Les Jones shares his experiences as a ‘mystery shopper’. Posing as a married mum of one who has recently moved and is looking for a dental practice, he completed a web enquiry form for a…

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Lessons from the Workshop Tour

As another successful Practice Plan (PP) Workshop Tour comes to an end, one of our two speakers, Les Jones, looks back at some of the highlights and memorable moments. When I was asked to do…

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How to apply creativity in your practice

Les Jones draws on his own experience creating and publishing his magazine, Elsie, to share his advice for generating creativity in your practice. He explains how to overcome common obstacles to help you to get…

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Advertising is dead – so how are you going to attract new patients now?

Chris Barrow and Les Jones discuss the increasing evidence that the conversion rate for new patients from traditional and modern forms of advertising is reducing and what your practice should be doing in place of…

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How we manage offering both NHS and private dentistry

Introducing private dentistry into an NHS practice is a step many take. Whether it be on the way to turning fully private or the end goal in itself, offering both services introduces a new element…

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What does the future hold for dentistry?

It seems that there is never a year in which we don’t observe change in the business of dentistry and 2019 has been no exception to this rule. Chris Barrow shares with Les Jones his…

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Issues you’re overlooking in practice

Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could…

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What’s your signal to noise ratio?

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…

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The patient journey – part two

Les: Hi Nigel, so we’re here to pick up from our first blog on the patient journey. If you remember, last time, we talked about building your reputation as a dental practice, your marketing and…

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Big lessons learned from LEJOG

I have recently completed the challenge of cycling 1000 miles from Land’s End to John O’Groats (LeJoG) with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon Tucker.…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

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Exploring the beginning of the patient journey

In the first of two discussions on the patient journey, Les Jones and Nigel Jones look at the part that often gets overlooked – the time before the patient arrives at the practice.

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The power of community to relieve dental pain

Bridge2Aid works in Tanzania – a country with a population of 56 million people and just 495 dental professionals, that’s just one to every 113,000 people. The UK ratio is one dentist to every 2,000…

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Could your practice signage be costing you patients?

A few days ago, I was visiting a dental practice in a big town centre with a colleague. As we approached the practice, we stopped at a set of traffic lights and my colleague said,…

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