How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

The importance of forward planning

Forget Christmas, let’s talk about Easter!

Les Jones Marketing and Design Leave a Comment

My youngest daughter, Molly, works as a graphic designer for Lush, the ethical, handmade cosmetics company. She helps design the company’s packaging and some of their marketing materials. Guess what she was designing in May of this year? She was designing the packaging for Lush’s Christmas Gift Collection! That’s a full seven months before the big day – now that’s …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Huddle or Muddle

Why you should consider a daily team huddle

Les Jones Practice Management Leave a Comment

Something interesting often happens before the start of a big team sport occasion – be it football, rugby, basketball or any other team sport. It’s the team huddle. That moment when all the members of the team gather in a circle, arms around each other’s shoulders and all bent forward to hear the words of the captain. The question is …