Lost signals

What’s your signal to noise ratio?

Les Jones Marketing and Design Leave a Comment

Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a bit – searching online, asking a few friends for referrals and checking out a few websites. Now imagine that, as I’m doing that, we managed …

Patient journey part 2

The patient journey – part two

Les Jones & Nigel Jones Practice Management Leave a Comment

Les: Hi Nigel, so we’re here to pick up from our first blog on the patient journey. If you remember, last time, we talked about building your reputation as a dental practice, your marketing and your website, and referrals. All the types of things that get a patient into the practice. So to move along the journey some more it …

Big lessons from LEJOG

Big lessons learned from LEJOG

Les Jones Practice Management Leave a Comment

I have recently completed the challenge of cycling 1000 miles from Land’s End to John O’Groats (LeJoG) with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon Tucker. We went under the banner of ‘FiveGoForth’. It was tough…really tough, but it was also exhilarating, enjoyable and hugely rewarding. Now I’m back, I’ve been …

Put yourself in the picture

Putting yourself in the picture

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …

Bridge2Aid

The power of community to relieve dental pain

Paul Tasman Dental Health Leave a Comment

Bridge2Aid works in Tanzania – a country with a population of 56 million people and just 495 dental professionals, that’s just one to every 113,000 people. The UK ratio is one dentist to every 2,000 people. Statistics can sometimes be hard to grasp but these tell a straightforward story, one of very poor communities for whom the idea of being …

The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.