Taking Time Out – The Bigger Picture

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Former Technical Director at Practice Plan, Graham Penfold talks about the importance of taking some time out to look at the bigger picture. With the arrival of my 60th birthday and the departure of my son to university, resulting in my wife and I joining the ranks of ‘empty nesters’, I decided to take some time out and reflect on …

How To Recruit More Patients Onto Plans – Part Two

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In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting more patients onto plans, you might want to consider putting a nominal sum, say £10 for each patient recruited, into a kitty to be shared …

How To Recruit More Patients Onto Plans – Part One

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In the first of two blogs, Former Technical Director at Practice Plan, Graham Penfold, focuses upon getting started and effective communication. Dentists often comment that they would like to recruit more patients onto their practice membership plans but are uncertain about how to set about achieving this. There are several ways of optimising patient plan uptake and the first steps …

Marketing – Don’t Lose The Plot!

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Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation, which seems a sensible response, but are they achieving a good return on their investment?

NHS Contract – In A Perfect World

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Former Technical Director at Practice Plan, Graham Penfold takes some time to let us know what he would like to see from the new NHS contract. NHS dentistry cannot be said to have been graced with a successful policy-making history. When a new contract was introduced in 1990, it was followed within two years by fee cuts, reduced prior approval …

Recruitment and Retention – Short Notice Requires Swift Action!

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Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things that you can implement to help achieve a full appointment book, including a clean and professional environment, friendly and helpful staff, a wide range of …

Practice What You Preach – Free To Market?

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Former Technical Director at Practice Plan, Graham Penfold is renowned for his expertise in strategically advising dental practices and writing on policy and managerial issues affecting dentistry. Here, Graham shares his knowledge on using incentives in the practice. Rewards, promotions and special offers; tantalising words for some and an anathema to others, but becoming increasingly common amongst dentistry where practices are looking …