Code for success

Brave new dentistry – a code for success

Ed Challinor Practice Management Leave a Comment

Smileworks dental practice in Liverpool has carved out a unique niche by basing its entire approach on the experience of flying first-class. From the team uniforms, to the airplane seats in the waiting room and the job titles, the practice aims to elevate the patient experience to that of a luxury flight.  Here, First Officer, and digital marketer, Ed Challinor …