The Importance Of Communication – Do You Have A Learn And Act Culture?

Guest Writer Practice Management Leave a Comment

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …

Les Jones

Marketing – New Patient Sale: Now On!

Guest Writer Marketing and Design Leave a Comment

Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …

Practice what you preach

Practice What You Preach – Marketing On A Tiny Budget

Guest Writer Marketing and Design Leave a Comment

Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan and shares some of his knowledge here. Earlier this year I delivered a couple of events entitled ‘marketing on a budget’. As the current economic climate continues to squeeze every practice’s finances, I thought I’d share just a few of those ideas with you.