Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times. Many businesses are having a tough time battling through the recession. So, in times like these, there are three key areas to focus on – exceptional customer service, choice and information.
Les Jones is the Editor of BoD Magazine and the Marketing Director at Practice Plan. Here he shares his thoughts on retail sales in the practice, and why not to use glass cabinets in the waiting room!