It’s Marketing Time… And This Time It’s Personal!

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why a personal touch can go a long way when it comes to marketing your practice. When a friend asks if you could possibly do them a big favour, do you find yourself preparing to say ‘yes’, even before you know what the favour is?

Transparency Equals Trust

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Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …

How To Recruit More Patients Onto Plans – Part Two

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In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting more patients onto plans, you might want to consider putting a nominal sum, say £10 for each patient recruited, into a kitty to be shared …

How To Recruit More Patients Onto Plans – Part One

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In the first of two blogs, Former Technical Director at Practice Plan, Graham Penfold, focuses upon getting started and effective communication. Dentists often comment that they would like to recruit more patients onto their practice membership plans but are uncertain about how to set about achieving this. There are several ways of optimising patient plan uptake and the first steps …

The Importance Of Communication – Do You Have A Learn And Act Culture?

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Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …

Marketing – Don’t Lose The Plot!

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Former Technical Director at Practice Plan, Graham Penfold explains why a firm hand is required when marketing your dental practice. As tough economic conditions persist, an increasing number of practices are expanding their marketing operation, which seems a sensible response, but are they achieving a good return on their investment?

Recruitment and Retention – Short Notice Requires Swift Action!

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Former Technical Director at Practice Plan, Graham Penfold shares some ideas on how dental practices can remain on their toes to ensure that appointment books remain full and revenue streams strong. There are many things that you can implement to help achieve a full appointment book, including a clean and professional environment, friendly and helpful staff, a wide range of …

Les Jones

Marketing – New Patient Sale: Now On!

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Les Jones, Editor of BoD Magazine and the Marketing Director at Practice Plan, talks about marketing your practice. For most dentists, it seems the ‘need to market my practice’ penny has finally dropped. Dentistry is now a highly competitive arena and many practices are fighting an ongoing battle on two fronts – firstly to keep the patients they have in …