For many practices, the challenge of increasing their income is one that can be a significant preoccupation. Increasing the number of new patients to address gaps in an appointment book is a logical step and usually the main focus of efforts to improve the situation.
This week Chris Barrow explains why you need to nurture your database – including prospects and clients.
It’s all about data capture! Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why capturing e-mail addresses and permissions should be an absolute ‘must’ when it comes to your marketing strategy!