Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.
The front desk team are the shop window for your practice, so it’s vitally important that they are giving patients the right impression. Emma John, award-winning Practice Manager and customer service expert, is passionate about ensuring dental front desk teams have the right skills to provide the best customer experience and are able to convert potential patients into actual patients.
Les Jones, Marketing Director at Practice Plan, explains why it’s every dentist’s responsibility to make sure patients are well-informed. I recently stopped off at a well-known tyre chain to get my car tyres checked. On the face of it, the experience couldn’t have been better. It turned out that I only needed two new tyres, when I’d braced myself for three… …
Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …
Practice Plan’s Former Technical Director Graham Penfold shares what he thinks are some of the most important areas to keep your practice at its best during tough times. Many businesses are having a tough time battling through the recession. So, in times like these, there are three key areas to focus on – exceptional customer service, choice and information.
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