The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.

Benefits of zoning your appointment book

Lisa Bainham explains why you should zone your appointment book

Practice Plan Podcasts, Practice Management Leave a Comment

With 18 years experience as practice manager at The Old Surgery in Crewe, Lisa Bainham is well placed to share tried and tested methods to help you fully utilise your appointment book. She explains the benefits of zoning appointments and how little changes can improve working life for everyone in the practice as well as have a positive impact on …

How in tune are you with your customers needs

How in tune are you with your customers’ communication needs?

Les Jones Social Media and Digital Marketing Leave a Comment

I recently received a promotional letter from a well-known dental magazine regarding advertising opportunities within their publication. On the back of the letter, encouraging me to respond, was a faxback form. A faxback form?!? I’m not sure about you, but I haven’t used a fax machine in at least a decade, possibly longer. I would love to know how many …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

The perfect way to deal with patient complaints

How to prevent and resolve patient complaints

Dr Jane Lelean Practice Management Leave a Comment

Business coach Dr Jane Lelean talks us through the pneumonic PERFECT complaints, with hints and tips on how to prevent and swiftly resolve any complaints that come into your dental practice so that you can focus on providing great quality treatment for your dental patients.

What is it About Selling That Makes You Uncomfortable About Selling to Your Patients?

Kevin Rose Marketing and Design, Practice Management Leave a Comment

It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?

The Best Kept Secret in Town – Part 1

Michael Bentley Marketing and Design, Practice Management Leave a Comment

What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the ideas that my front desk team decided we must do was to go and deliver a week of awareness in our local shopping centre.

Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.