Sheila Scott shares some tried-and-tested methods to keeping your appointment book busy and gap-free.
It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?
Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!
What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the ideas that my front desk team decided we must do was to go and deliver a week of awareness in our local shopping centre.
Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.
After seeing this year’s speaker, Joy Marsden, in action for ourselves, here’s an insight into why the Workshop Tour is shaping up to be an unmissable series of events. When brainstorming themes for the Workshop Tour, there were lots of ideas thrown on the table, including the topic, ‘Survive and Thrive’ – a workshop based on personal and team motivation …
Ruth Martin is the newest addition to the Marketing Team at Practice Plan as an Events and Marketing Coordinator. She joins us as a guest blogger to fill us in on the recent Workshop Tour and her first thoughts on the industry.
Ashley Latter is at the forefront of this year’s Practice Plan Workshop Tour, sharing the secrets to ‘Perfect Communication’. The tour kicked off in Manchester with an audience of over 130 delegates. Heather Podbury, Managing Editor at FMC, was one of the lucky people to have attended the event. Here, she shares some of Ashley’s top secrets to ‘Perfect Communication’.
Dental Business Consultant Kevin Rose shares how he believes communication is key to helping people overcome their negative perception of visiting the dentist. It’s never a surprise that during family get-togethers you face that one inevitable question: ‘so, what are you doing these days?’ It’s never a shock that I almost always witness a negative reception to my response of …
Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he discusses the changing face of communication with patients and how to embrace the use of technology and incorporate it into your dental practice. With most practices seemingly having to work harder to attract new patients and to maintain appropriate …