What is it About Selling That Makes You Uncomfortable About Selling to Your Patients?

Kevin Rose Marketing and Design, Practice Management Leave a Comment

It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?

The Best Kept Secret in Town – Part 1

Michael Bentley Marketing and Design, Practice Management Leave a Comment

What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the ideas that my front desk team decided we must do was to go and deliver a week of awareness in our local shopping centre.

Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Why You Can’t Afford to Miss This Year’s Practice Plan Workshop Tour!

Ruth Martin Company News Leave a Comment

After seeing this year’s speaker, Joy Marsden, in action for ourselves, here’s an insight into why the Workshop Tour is shaping up to be an unmissable series of events. When brainstorming themes for the Workshop Tour, there were lots of ideas thrown on the table, including the topic, ‘Survive and Thrive’ – a workshop based on personal and team motivation …

There’s No Business Like Show Business… And That Includes Your Business!

Ashley Latter Practice Management Leave a Comment

Ashley Latter is at the forefront of this year’s Practice Plan Workshop Tour, sharing the secrets to ‘Perfect Communication’. The tour kicked off in Manchester with an audience of over 130 delegates. Heather Podbury, Managing Editor at FMC, was one of the lucky people to have attended the event. Here, she shares some of Ashley’s top secrets to ‘Perfect Communication’.