How does a pair of boxed Nike trainers represent how some practices try working towards their goals? Guest blogger Eleanor Young (Regional Support Manager at Practice Plan) explains…
As the finer details of the proposed NHS contract reform become clearer, many dentists, faced with a limited scope for increasing income and a growing administrative burden, are starting to seriously consider a move to private dentistry.
‘Talk in HD’ – that’s today’s Top Tip from selling coach and Medenta Director, Richard Collard.
Laura Horton regularly helps and advises practices on how to get patient conversions and what steps to take to increase your chances of success. This blog rounds up her top tips on doing just that!
Sheila Scott shares some tried-and-tested methods to keeping your appointment book busy and gap-free.
It won’t come as a surprise that being able to communicate is a top-of-the-list requirement for any modern-day, forward-thinking dental practice, especially when past research from the BDIA shows that patients are now keener than ever to talk to their dentist, but is the profession doing everything it can to match up to this?
Practice Marketing Coordinator, Becky Lawrence, shares her experience of heading over to Solihull to hear Les Jones impart his wise words of marketing wisdom!
What I love about my team is their enthusiasm to see the practice succeed. Last year, I threw it open to them to help me shape the practice’s marketing plan for 2014. One of the ideas that my front desk team decided we must do was to go and deliver a week of awareness in our local shopping centre.
Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.
After seeing this year’s speaker, Joy Marsden, in action for ourselves, here’s an insight into why the Workshop Tour is shaping up to be an unmissable series of events. When brainstorming themes for the Workshop Tour, there were lots of ideas thrown on the table, including the topic, ‘Survive and Thrive’ – a workshop based on personal and team motivation …