Five Top Tips From Marketing Expert Les Jones.

Guest Writer Marketing and Design Leave a Comment

Les Jones, The Business of Dentistry Magazine’s Editor and Marketing Director of Practice Plan, will be touring the UK in September, delivering a series of one-day marketing masterclasses entitled ‘How to Market Your Dental Practice’. So, with this in mind, we’ve asked him to give us a little taster of what delegates can expect from the day.

Why You Can’t Afford to Miss This Year’s Practice Plan Workshop Tour!

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After seeing this year’s speaker, Joy Marsden, in action for ourselves, here’s an insight into why the Workshop Tour is shaping up to be an unmissable series of events. When brainstorming themes for the Workshop Tour, there were lots of ideas thrown on the table, including the topic, ‘Survive and Thrive’ – a workshop based on personal and team motivation …

There’s No Business Like Show Business… And That Includes Your Business!

Ashley Latter Practice Management Leave a Comment

Ashley Latter is at the forefront of this year’s Practice Plan Workshop Tour, sharing the secrets to ‘Perfect Communication’. The tour kicked off in Manchester with an audience of over 130 delegates. Heather Podbury, Managing Editor at FMC, was one of the lucky people to have attended the event. Here, she shares some of Ashley’s top secrets to ‘Perfect Communication’.

What Can We Do About People That Hate Going To The Dentist?

Kevin Rose Practice Management Leave a Comment

Dental Business Consultant Kevin Rose shares how he believes communication is key to helping people overcome their negative perception of visiting the dentist. It’s never a surprise that during family get-togethers you face that one inevitable question: ‘so, what are you doing these days?’ It’s never a shock that I almost always witness a negative reception to my response of …

The Changing Face of Communication

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Nigel Jones, Sales Director at Practice Plan, looks at the topics that arise in his visits to practices. This month he discusses the changing face of communication with patients and how to embrace the use of technology and incorporate it into your dental practice. With most practices seemingly having to work harder to attract new patients and to maintain appropriate …

How To Recruit More Patients Onto Plans – Part Two

Guest Writer Marketing and Design, Practice Management Leave a Comment

In the second of two blog posts covering recruiting more patients onto your plan, Former Technical Director at Practice Plan, Graham Penfold, looks at using incentives, marketing and training. To incentivise your staff towards recruiting more patients onto plans, you might want to consider putting a nominal sum, say £10 for each patient recruited, into a kitty to be shared …

How To Recruit More Patients Onto Plans – Part One

Guest Writer Practice Management Leave a Comment

In the first of two blogs, Former Technical Director at Practice Plan, Graham Penfold, focuses upon getting started and effective communication. Dentists often comment that they would like to recruit more patients onto their practice membership plans but are uncertain about how to set about achieving this. There are several ways of optimising patient plan uptake and the first steps …

The Importance Of Communication – Do You Have A Learn And Act Culture?

Guest Writer Practice Management Leave a Comment

Les Jones, Marketing Director at Practice Plan, takes a moment to explain why having a ‘learn and act culture’ is so vital within the dental practice. Not so long ago I met a business colleague in a hotel in Stoke-on-Trent. The experience was generally a good one (except for the price of the coffee) and after a couple of hours …