In Chris Anderson’s now famous book, The Long Tail, he examines the way in which the internet has allowed many organisations to monetise their own less popular products, services and clients. By way of example, Waterstones simply don’t have the space to stock anything beyond the top 20% of reader choices but Amazon can ‘print on demand’ the most obscure publications imaginable …
Sarah Whittall, Events and Marketing Coordinator, introduces us to The Business Skills Theatre at this year’s BDIA Dental Showcase.
Sarah Whittall, Events and Marketing Coordinator, reflects on some of the top tips from the recent Practice Management Conference to help you take your practice to the next level!
Beth Brown, Events and Marketing Assistant at Practice Plan, introduces a new series of events that are taking the country by storm.
Events and Marketing Coordinator, Sarah Whittall, explains why this year’s Practice Management Conferences are a must-attend.
Today’s ‘Top Tip’ from Chris Barrow is to ‘demonstrate excellence in your teamwork’.
This week Chris Barrow explains why you need to nurture your database – including prospects and clients.
It’s all about data capture! Many practices aren’t aware of how important it is to have a data capture process in place, so this week Chris Barrow shares an excellent case study to reinforce why capturing e-mail addresses and permissions should be an absolute ‘must’ when it comes to your marketing strategy!
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