A personal recommendation is a powerful tool in bringing new patients to your door and a cost-effective way of generating additional income. Most practices know this of course, but many still struggle with how to harness the power of patient referrals and maximise this revenue stream. I, and my colleagues who are visiting dental practices, are often asked how they …
Chris Barrow explains the differences between leadership and management and talks about the four key characteristics of a good leader.
With the Practice Plan Workshop Tour now in full swing, we wondered what insights and top tips have practices come away with so far? We asked Liz Barraclough, Practice Manager at Ilkley Dental Care in Leeds, that very question!
Ashley Latter and Chris Barrow ‘step into’ the patient journey and focus on six instances which are vital to either attracting a new patient, or keeping the ones you have. Referring to these instances as ‘the moments of truth’, they offer a range of ways to help you improve these areas within your patient journey.
Sarah Whittall, Events and Marketing Coordinator, catches up with dental business experts, Sheila Scott and Chris Barrow, ahead of this year’s Workshop Tour to find out what they have in store for you…
Discover Chris Barrow’s tips and guidance on how you can get more of your existing patients into the appointment book, as well as how you can attract new patients through the door of your dental practice all by focusing upon your marketing strategy in this episode of Bodcast, hosted by Sales and Marketing Director, Nigel Jones.
Practice Plan brought together three experts – Chris Barrow, Sarah Buxton and Ashley Latter – to find out How can dental professionals achieve success through self-empowerment? Here, Chris Barrow, Sarah Buxton and Ashley share their views on dental professionals can do just that.
Over the last two years, there has been an explosion in the digital marketing landscape. It’s fair to say that you would have to have been living in a cave not to see the developments which have been made in this area.
In Chris Anderson’s now famous book, The Long Tail, he examines the way in which the internet has allowed many organisations to monetise their own less popular products, services and clients. By way of example, Waterstones simply don’t have the space to stock anything beyond the top 20% of reader choices but Amazon can ‘print on demand’ the most obscure publications imaginable …
Sarah Whittall, Events and Marketing Coordinator, introduces us to The Business Skills Theatre at this year’s BDIA Dental Showcase.
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