15 Apr 2019 • Marketing and Design
Laura Manston from our Practice Marketing team looks at the key things to consider to create successful radio adverts…
9 Apr 2019 • Podcasts, Marketing and Design
Ashley Latter explains the benefits of recording video testimonials with your patients. He talks through how you can use them and shares his advice on how best to approach patients to take part. What you’ll…
3 Apr 2019 • Marketing and Design
Contrary to popular belief a rebrand is not simply a ‘new logo’. It’s a large-scale project to create the visual representation of who you are to your patients, which will be carried through everything from…
1 Apr 2019 • Practice Management
Kevin Lewis shares the results of research into interactions between clinicians and patients, and discusses their relevance to dentistry when it comes to building rapport within the limited time of appointments…
26 Mar 2019 • Podcasts, Practice Management
With experts claiming that we see up to 5000 adverts per day trying to get our attention and sell us something, word of mouth recommendation and digital recommendation have become more important than ever before.…
25 Mar 2019 • Blog, NHS
The British Dental Industry Association’s (BDIA) recently published *Spotlight 2018 research has revealed an apparent sea change in attitudes towards NHS and private dentistry over the last decade. The BDIA’s survey, which examines the split…
18 Mar 2019 • Blog, Marketing and Design
The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…
13 Mar 2019 • Blog, NHS
One of the recurring themes of the recent Confidence Monitor survey that Practice Plan carried out among dentists was that NHS dentists believe their future is in the hands of a government that they don’t…
6 Mar 2019 • Marketing and Design
Have you thought about the images you use on your various platforms such as your printed marketing communications, social media or website? Badly considered images could be costing your practice new patients by being a…
5 Mar 2019 • Marketing and Design, Podcasts, Practice Management
Les Jones discusses the possibility that your patients see things differently to you when it comes to the ‘little things’ you’ve learned to live with in practice. He talks about the potential damage this could…
22 Feb 2019 • Marketing and Design
How you brand your practice (through your logo, marketing literature and décor) is essential in making the right connection and impression with your target audience. But is your branding truly reflecting the personality and positioning…
13 Feb 2019 • Marketing and Design
Imagine, for a moment, that I am a prospective patient in your area looking for a new dental practice. Of course, I’m a modern consumer, so I’m not an easy catch. I’m looking around a…
29 Jan 2019 • Podcasts, Practice Management
Dealing with price objections can be extremely challenging, especially when a patient is shopping around. Ashley Latter shares proven strategies to help you develop your unique selling points and increase your case acceptance without having…
23 Jan 2019 • Practice Management
This is something our regional support managers are often asked, especially since building the referral side of your business will support the growth and sustainability of your dental practice. A personal recommendation is a powerful…
17 Jan 2019 • Marketing and Design
How much do you consider your audience when you create a marketing campaign, or even a poster or flyer? Every marketing campaign should be targeted towards a particular type of person. Do you know who…
5 Dec 2018 • Practice Management
We just recently passed the six-month mark since the introduction of new data protection regulation (GDPR). To find out how one practice has managed these changes, Josie Hutchings, Regional Support Manager at Practice Plan, spoke…
27 Nov 2018 • Podcasts, Practice Management
Colin shares some personal insights into why he has committed to work within dentistry until he is 85. He talks about the advantages of a long-term approach which removes some of the pressures of day-to-day…
26 Nov 2018 • Blog, NHS
Steve Croston, owner of Church Road Dental Practice, discusses how changing plan provider was a matter of trust… After becoming the sole owner of my practice, I took the opportunity to move to a new…
18 Mar 2019 • Blog, Marketing and Design
A quick guide to responding to people via social media
The rise of social media has given dental practices and their employees the opportunity to reach patients and online communities with timely updates and information, at the click of a button. While this can be…