Copywriting for marketing campaigns – are you pen-wielding in Wonderland?

Let’s dive down the rabbit hole of dental copywriting and focus on one of the main problem areas in any marketing campaign – what to write to capture your readers’ attention.

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The digital revolution is coming, is dentistry ready?

Yasmin Allen discusses how dentistry cannot ignore advancements in digital technology. She talks about the importance of workforce strategy and training in order to maximise the potential for digital change within both NHS and private…

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Four ways your dental practice could be losing money, and how to fix it

The dental industry is a dynamic sector characterised by growth and increased investor activity in recent years. Analysis conducted by IBIS World has revealed that the overall UK dental market size in revenue terms was…

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Associate employment status change – what owners and associates need to know

Neil Richardson, Senior Financial Consultant at Wesleyan explains the potential implications of the associate employment status review on practice and associate finances… The HMRC review into the employment status of associates is likely to have…

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Thomas Coates discusses your options when buying a practice

Buying a dental practice is one of the biggest decisions you are likely to face in your career. It is not just a significant investment monetarily but also in terms of your time, effort and…

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The latest developments in Employment and HR Law

Employment and HR specialist, Sarah Buxton shares details of the latest changes to Employment Law and how these impact practices and teams. What you’ll hear: Recent changes with regards to parental bereavement leave The consequences…

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Big lessons learned from LEJOG

I have recently completed the challenge of cycling 1000 miles from Land’s End to John O’Groats (LeJoG) with four great mates from the dental sector – Chris Barrow, Sheila Scott, Ashley Latter and Simon Tucker.…

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How to push your practice newsletter to the next level

Newsletters are a fantastic tool that can offer mutual benefits for your practice and your patients, but do you use them to their full potential – if at all? Here are some simple dos and…

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Recent developments with buying and selling a practice in respect of NHS and CQC

In a podcast of two halves, specialist solicitor, Thomas Coates, discusses a new policy introduced by the CQC that is making practice sales, purchases and restructures significantly more difficult. He also talks about an updated…

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The language of influence and how to use it

Barry explains the concept of Neuro-Linguistic Programming and how becoming aware of your language can impact your communication, positively affect your relationships with patients and increase your profits. What you’ll hear: An introduction to how…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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How to ask for referrals

Ashley Latter explains why obtaining referrals is the easiest way of growing your patient numbers and shares his expert advice on how to discuss this with your current patients. What you’ll hear: Common reasons that…

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Attending the BDIA show? How to make the most of the exhibition

If you’re thinking of making a positive change, attending the forthcoming BDIA Dental Showcase is likely to provide the inspiration you need to grow and maximise the profitability of your dental practice. The UK’s premier…

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How we achieve our practice’s vision

Regional Support Manager, Suki Singh, speaks to award-winning Practice Manager Rachel Dilley, about how they work towards achieving their business’s vision…  Town Hall Dental in Brighouse has an ambitious vision – to be the premier…

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The philosophy of leading a dental team

Colin Campbell shares his views on leadership in a dental practice. He explains how leadership through example setting leads to a development of the team who will go above and beyond what is normally expected…

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Why dentists find discussing fees challenging

Ashley Latter explains the reasons why many dentists find it difficult to discuss fees with patients. He suggests easy to implement ways to overcome these difficulties and illustrates what can happen if you don’t. What…

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Selling your practice to an associate – is it better the devil you know?

Irrespective of your current age, most principal dentists have retirement plans that include eventually selling their practice. Having evaluated how much money you will need to retire on and whether your practice is attractive to…

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Getting shirty!

A few weeks ago, I went into a fairly upmarket men’s clothing store in my local town centre – I was looking for a new dress shirt to go with my dinner suit. I found…

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