Keeping things in the family – Ashley Latter

In this occasional blog series, we speak to some of the people who have long standing relationships with us to find out what makes them want to continue to be part of the Practice Plan…

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The three second brand for your website

Les Jones, Creative Director at Practice Plan shares his top tips for making your website stand out to potential new patients. What you’ll hear: Looking at your website from a patient perspective How do you…

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How big brands are developing an ethical edge to adapt to COVID-19

In the wake of the pandemic, many businesses and sectors are not operating in their usual capacity, if at all. In fact, it could be said that the outbreak is the most testing ethical challenge…

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The importance of targeting your audience when creating marketing material

Laura Weaver discusses the dangers of producing marketing material with ‘catch all’ message and shares her expert advice for creating targeted messages to achieve the best return on your marketing spend. 

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Creating a bigger better brand for your practice

Contrary to popular belief a rebrand is not simply a ‘new logo’. It’s a large-scale project to create the visual representation of who you are to your patients, which will be carried through everything from…

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Thomas Coates discusses your options when buying a practice

Buying a dental practice is one of the biggest decisions you are likely to face in your career. It is not just a significant investment monetarily but also in terms of your time, effort and…

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Putting yourself in the picture

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at…

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The importance of listening to your customers

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the…

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The changing brand landscape in dentistry

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about…

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Brand New

When Mark Hill, Principal Dentist at Park Place Dental Practice in Cardiff, relocated his business he also took the opportunity to refresh and update his branding. We caught up with Mark to find out why…

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How and why I rebranded my practice

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time…

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Ryanair is a lesson about brand for all businesses

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and…

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The three second brand

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of…

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Don’t think big – think MASSIVE

David Hyner, motivational speaker, and Les Jones, Creative Director at Practice Plan, fellow members of The Professional Speakers Association, make the case for setting massive goals to achieve your business dreams.

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What is brand and how to successfully manage it

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take…

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Les Jones’ view on Simplyhealth’s decision to rebrand Denplan

You would had to have been on another planet over the last month or so to have avoided the news that Simplyhealth has made the decision to rebrand their flagship dental plan business, Denplan, as…

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Does your dental practice have a brand?

Every practice has a brand, the same as every person has a personality. It’s not something that you have a choice to have or not to have, but where you do have a choice is…

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