Put yourself in the picture

Putting yourself in the picture

Les Jones Marketing and Design, Social Media and Digital Marketing Leave a Comment

Les Jones makes the case for using real images and photos to bring your patient experience to life online… There’s a dentist, whose picture you might have seen, who holds the record for working at the most dental practices in the UK. The number is a little vague, but I reckon he’s either the principal or an associate at over …

The importance of listening to your customers

Guest Writer Marketing and Design, Podcasts Leave a Comment

What can happen if pushing the objectives of the practice take priority over listening to what the patients want? Les Jones explains…. What you’ll hear: How your team are your brand as far as the customer is concerned. The dangers of not listening to and understanding your patients’ needs. The extended impact one instance of poor customer service can have.

Evolution of Brand

The changing brand landscape in dentistry

Les Jones Marketing and Design Leave a Comment

For the majority of my life, I have had no concept of ‘brand’ in relation to a dental practice. The dentist was…well, the dentist! The person I went to see every six months for about 15 minutes. My practice was close by and my dentist was very pleasant, but my modus operandi was always to get in and get out …

Clare Ison with the new logo

How and why I rebranded my practice

Josie Hutchings Marketing and Design Leave a Comment

Rebranding your practice is a big decision. Your brand creates your first impression, and builds your lasting reputation – so if you think that yours is not doing a good job of either, it’s time for a change. But how do you begin? The prospect of such a big change can be daunting, and unless you’re in the unusual position …

Departure board of cancelled flights

Ryanair is a lesson about brand for all businesses

Les Jones Marketing and Design Leave a Comment

The low-cost airline, Ryanair, cancelled 40-50 flights a day in September, giving their customers as little as 24 hours’ notice. They say it’s a decision that had to be taken because of poor management and holiday planning leading to a lack of pilot availability through September and October. Other reports say that the decision was driven by Ryanair’s desire to …

Three seconds on the clock

The three second brand

Les Jones Marketing and Design Leave a Comment

First impressions count…a lot! You might have the most wonderful, talented, friendly, patient-focused practice that any prospective patient could ever wish for, but if you’re not communicating those things within the first three seconds of someone landing on your website or having their call to the practice answered, then you’re probably losing business.

What is brand?

What is brand and how to successfully manage it

Practice Plan Marketing and Design, Podcasts Leave a Comment

Don’t miss this episode of Bodcast which explores the concept of brand with Les Jones. Listen as Les shares his expert knowledge on what brand is with host, Sales and Marketing Director, Nigel Jones and take away a greater insight into how you can successfully manage yours!