Beth Brown, Events and Marketing Assistant at Practice Plan, introduces a new series of events that are taking the country by storm.
‘Create Value’ is today’s top-tip from sales coach, Ashley Latter. Ashley’s advice is to stop using the words price, cost or fees when discussing a treatment plan, but instead to focus what the patient’s investment will be. After you have used the word investment, then tell the patient what’s included in the price. Explain to them what they get for …
No matter how you feel when you get out of bed, Ashley Latter recommends you treat every minute of your working day as though it’s ‘showtime’.
Ashley Latter explains why it’s important to make sure you know your costs when it comes to your pricing structure. Have you ever been in the situation where you’ve been quoting a patient and, before you’ve realised what you’re doing, you’ve offered them a discount without them asking? Have you ever carried out a basic procedure free of charge because …
This week, guest blogger Sarah Whittall, Events and Marketing Coordinator at Practice Plan, joins us for a catch-up on the goings-on at The Dentistry Show. Well I wasn’t joking when I said in my pre-show blog that it would be a busy couple of days! My feet are in bits!
Ruth Martin is the newest addition to the Marketing Team at Practice Plan as an Events and Marketing Coordinator. She joins us as a guest blogger to fill us in on the recent Workshop Tour and her first thoughts on the industry.
Ashley Latter is at the forefront of this year’s Practice Plan Workshop Tour, sharing the secrets to ‘Perfect Communication’. The tour kicked off in Manchester with an audience of over 130 delegates. Heather Podbury, Managing Editor at FMC, was one of the lucky people to have attended the event. Here, she shares some of Ashley’s top secrets to ‘Perfect Communication’.
Ashley Latter, one of the most sought-after speakers and coaches on the UK dental scene, shares the reasons behind why his hairdresser visited six dental practices… Yesterday, I was having my haircut and I noticed my hairdresser wore some invisible braces. She was having her teeth straightened. As I work in the dental industry, I was obviously interested to learn …
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